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Reading: TV Ratings (07/07/2025): Aussies Tune Out As Parental Guidance Tackles Consent
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B&T > Media > TV Ratings (07/07/2025): Aussies Tune Out As Parental Guidance Tackles Consent
Media

TV Ratings (07/07/2025): Aussies Tune Out As Parental Guidance Tackles Consent

Aimee Edwards
Published on: 8th July 2025 at 11:53 AM
Aimee Edwards
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Credit: Nine
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Parental Guidance did the numbers last night with a total TV national reach of 1,885,000, but more than half of its viewers seemed not to stick around with a national average of just 671,000.

The program ranked third overall and first among non-news programs in terms of reach, but fell to 14th in terms of averages—a significant decline for the program, which only aired its first episode of the third season last Monday.

Despite the depressing numbers, the program last night addressed one of its most important topics to date: consent.

Four Australian families with four very different parenting styles were tasked with having open conversations about consent with their children.

 

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A post shared by Parental Guidance (@parentalguidance)

While each had their own approach to the topic, it was parenting expert Daniel Principe who really highlighted how critical this topic is.

“There’s always concern for me that it can suggest that ‘someone had it coming to them’ or ‘that’s a type of person that we shouldn’t respect as much as someone as fully clothed’,” he explained.

“We have to address that. It shouldn’t change how we relate to the respect and decency and care that person is owed.”

“I speak to parents all the time , navigating this and wanting to go, ‘Where do we draw the line, when is it OK?'” he continued.

As a mum of two, it was host Ally Langdon who was most moved by what she described as “one of the most important conversations I’ve ever been involved in”.

“Every one of us” she confessed needs to rethink the approach to that conversation.

“I think we need to turn this conversation around, with our boys, about how we respect women and not disrespect them because of what they choose to wear,” Mum Sofia admitted.

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TAGGED: Nine, TV Ratings
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Aimee Edwards
By Aimee Edwards
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Aimee Edwards is a former contributor at B&T, where she reported on media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

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