TV Brekky War Escalates As Sunrise Producer Attacks Nine’s Treatment Of Today Hosts

TV Brekky War Escalates As Sunrise Producer Attacks Nine’s Treatment Of Today Hosts
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



Australia’s battle of the breakfast war has escalated following Sunrise executive producer Michael Pell’s attack on Nine’s “bad treatment” of Today show hosts.

Speaking to news.com.au, Pell said he is “surprised” by everything that’s “gone down” with Today.

He said he has not seen “that many people sacked that quickly for no apparent reason”.

Referring to the string of differents hosts of the embattled breakfast show, including the ousting of Deb Knight and Georgie Gardner in favour of bringing back controversial host Karl Stefanovic, Pell believes the Australian audience is “punishing” Nine by not tuning in.

He added: “The audience doesn’t like a company that treats people badly.”

Sunrise executive producer, Michael Pell

Interestingly, however, since Stefanovic and Langdon took the helms on Monday, Today has been hot on Sunrise‘s heels.

Tuesday morning was the official second day of Karl Stefanovic and Allison Langdon as Today‘s newest breakfast hosts.

And, while Monday showed the duo were off to a solid start, Tuesday saw the gap between competitors Today and Sunrise close even further.

A mere 46,000 metro viewers separated Today (220,000) and Sunrise (266,000) according to OzTAM metro numbers, while Today topped viewership across the Sydney (74,000) and Brisbane (58,000) markets.

Wednesday morning also saw Today pull good numbers, earning 235,000 eyeballs across the five metro cities, according to OzTAM numbers. Sunrise, meanwhile, saw 251,000 people tune in.

Nine declined B&T‘s request for comment.

 

 

Please login with linkedin to comment

Nine Seven Sunrise Today

Latest News

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan
  • Marketing

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan

Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]

Cresta’s Awards See Upturn As Ad Spend Starts To Return
  • Advertising

Cresta’s Awards See Upturn As Ad Spend Starts To Return

Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]

Seattle, USA - Aug 19, 2019: The new Google building in the south lake union area at twilight.
  • Technology

Reports: Google Draws The Ire Of EU (Again)

B&T's editor takes great pleasure in an opportunity to use 'ire' in a headline, despite having no idea what it means.

by B&T Magazine

B&T Magazine
Highsnobiety Partners With Citizens Of Culture To Help Lead Its Media Partnerships In Australia
  • Media

Highsnobiety Partners With Citizens Of Culture To Help Lead Its Media Partnerships In Australia

Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia.  Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]