ABC’s BigWeather (and how to survive it) debuted to an impressive 469,000 metro viewers Tuesday night, according to OzTAM data.
Shot on the frontlines during Australia’s Black Summer of 2019-20, this 3-part ABC factual series delivers an urgent message of how Australia’s weather is changing and what we can do to survive it.
Meanwhile, Nine’s best for the night was The Block (837,000), and Seven’s best was Home and Away with 553,000. 10’s Junior Masterchef did a solid 576,000.
Nine took the primary channel share win with 20.5 per cent, Seven came second with 15.1 per cent, 10 did 13.9 per cent, while ABC did 12.7 per cent and SBS did 5.4 per cent.
Here’s how the rest of the night ran.
News did 874,000, A Current Affair did 752,000, Hot Seat did 469,000, and Maddie and the Monster did 320,000.
Over at the ABC, news did 701,000, Anh’s Brush with Fame did 619,000, and 7.30 did 571,000.
News did 957,000, The Chase did 478,000, a showing of Jimmy Barnes: Working Class Boy did 268,000 and Sunrise did 250,000.
The Project did 481,000 and 10 News First did 310,000.
Former Prime Minister Malcolm Turnbull has put his support behind a royal commission into News Corp. Kevin Rudd launched a petition a petition to the Australian parliament two weeks ago, comparing the Murdoch media empire to a ‘cancer’ and suggesting the organisation had used its dominance to “chill free speech and undermine public debate”. Over […]
SecondBite, in collaboration with creative agency Collins + Partners and media agency OMD, has launched a campaign to raise awareness on food rescue to help Australians in need. SecondBite rescues fresh and nutritious food that would otherwise go to waste and distributes it free of charge to over 1000 charities nationwide – thus reducing carbon […]
The KitKat team today announced its bold move to temporarily replace the logo on its iconic four-finger milk chocolate bar, as part of a new campaign ‘Give the Planet a Break’ – designed to encourage and educate Aussies on how to recycle soft plastics correctly. The limited-edition bars feature a KitKat-inspired recycling symbol and an explicit call to […]
B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]
The majority of adverts uploaded to Facebook aren’t created for Facebook as its priority. This is causing huge inefficiencies and poor performance for brands, many of whom are facing up to shrinking budgets. Tom Phillips (main photo) managing director at Connecting Plots shares lessons from 12 campaigns they optimised for auto brands… It’s no secret […]
On Wednesday, 21 October 2020, the PR industry was bolstered by the launch of the Public Relations Institute of Australia’s (PRIA) first University Mentoring Program in New South Wales, adapting the traditional face-to-face program to a virtual format for the first time. In collaboration with the University of Technology Sydney (UTS), the PRIA NSW Young […]
JCDecaux has developed a dynamic digital campaign with live timetable data where commuters can access their money from MyPayNow while waiting for the bus. In an exclusive nationwide Out-Of-Home campaign, JCDecaux’s SMARTFRAME digital assets are broadcasting bus arrival times, letting commuters know how far away their next bus is – and just how easy it […]
Rokt has today announced an investment of US$80M. The capital will help accelerate research & development and support the expansion of its client base into new verticals and geographies as Rokt continues to make e-commerce smarter, faster, and better. The funding round was led by Rokt’s largest institutional shareholder TDM Growth Partners , and supported […]
PayPal Australia and Buy From The Bush have joined forces to launch a new online marketplace to showcase rural Australian small businesses in time for Christmas. The expanded partnership aims to build stronger connections between bush businesses and Australians in cities and suburbs across the country. The new Buy From The Bush Marketplace is an […]