Free streaming platform Tubi has introduced two new premium advertising products in Australia, with Samsung Electronics Australia becoming the first brand to activate both formats as part of its Galaxy S26 campaign.
The launch marks a move by Tubi to offer advertisers greater control over high-attention environments, with the new Thematic Takeover and Title Takeover products designed to deliver scale, exclusivity and contextual alignment across its AVOD (ad-supported video on demand) ecosystem.
Thematic Takeovers allow brands to secure 100 per cent share of voice within a specific genre by combining strategic pre-roll and display placements. In Samsung’s case, the brand is owning all pre-roll inventory across Tubi’s drama category, effectively guaranteeing full reach among audiences engaging with one of the platform’s most consumed genres.
Title Takeovers, meanwhile, offer a value-exchange model where brands sponsor individual Tubi Originals. Through billboard and pre-roll placements, advertisers enable viewers to watch content without further ad interruptions. Samsung is leveraging this format by sponsoring Tubi’s original series Kissing Is the Easy Part, aligning its Galaxy S26 messaging with an uninterrupted viewing experience.
Aaron O’Brien, National Streaming Director at News Australia, said the formats represent a step-change in how AVOD environments can be monetised. “Our Tubi takeover formats represent genuine innovation in AVOD advertising,” O’Brien said.
“We’re giving advertisers complete ownership of premium environments, whether that’s an entire genre or specific titles, with guaranteed reach and minimal ad clutter.”
He added that Samsung’s activation demonstrates how brands can combine scale with contextual relevance. “Samsung will have the opportunity to own the drama space and showcase the Galaxy S26 in a way that elevates both the product and the viewing experience.”
The Galaxy S26 campaign, built around Samsung Galaxy S26, will run across March and April, spanning both takeover formats to maximise exposure among streaming-first audiences.
Tubi’s approach reflects a broader push to differentiate its offering in Australia’s competitive streaming landscape, positioning itself as a platform capable of delivering premium, high-impact advertising solutions that minimise clutter while maintaining strong audience reach.
The company said it plans to continue rolling out new advertising products throughout 2026 as it scales its local presence and strengthens its proposition to brands seeking alternatives to traditional BVOD and digital video environments.
