truRating Launch In Australia To Change How Consumers Provide Feedback

truRating Launch In Australia To Change How Consumers Provide Feedback

UK-based point-of-payment rating system, truRating, has announced its official launch in Australia, giving businesses a straightforward way to collect immediate feedback from their customers when they pay.

Using the payment terminal, truRating presents customers with a single feedback question, asking them to rate an aspect of their experience using a scale of 0-9 on the keypad.

This gives companies a real-time, mass-market view of what’s going on inside a customer’s head, especially when it comes to things like service, value and product selection.

So far more than one million ratings have been processed globally, and the startup has estalibshed its APAC headquarters in Sydney.

truRating CEO and Founder, Georgina Nelson, said the technology will provide a much-needed platform for Australian business owners to hear from their customers.

“Until now, there has been no straightforward system that provides merchants with validated and trusted ratings of their business, in real-time,” Nelson said.

“Our vision for truRating Australia is to leverage our new technology to transform the way merchants collect feedback from their customer base to drive greater loyalty and profitability.”

Executive chairman of NORA Paul Greenberg agreed that a simple method for customer feedback is what has been missing from the Australian market.

“It’s great to see that Australia’s startup economy is beginning to attract world-class entrants from leading fintech industries such as the UK,” he said.

“truRating is a welcome addition to our market. Its technology has the potential to give Australian consumers a real voice and transform the way merchants engage with customers.”

truRating’s Australian launch follows a successful six-month pilot program with a variety of local merchants. Rolld, the Melbourne Convention and Exhibition Centre, TONI&GUY, Crisp and Jones the Grocer are amongst a number of Australian businesses who are now live with the service.

The company has also secured partnerships with some of the top-tier institutions in the payments space, including a formal partnership with the Commonwealth Bank of Australia, as well as PC-EFTPOS to introduce the first iteration of their technology in Australia.




Please login with linkedin to comment

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]