If you’re over 40, the mere mention of the name Joyce Mayne is enough to send shudders through your body. So it is with some trepidation we report a new discount furniture business is looking to reprise the worst of the 80s and 90s advertising to launch its brand.
Sando’s Warehouse today released the first of a series of ‘New Retro’ TVCs as part of a promotional strategy designed to appeal to the super discount furniture market. Do ‘em a Deal! was inspired by the early work of adman John Singleton, whose working-class appeal drove legions of bargain hunters into retail stores in the 80’s and 90’s Sando’s Warehouse has a vision to furnish thousands of future generations of ordinary families with a slice of the Aussie dream at bargain prices and are committing to negotiate on every one of their already heavily discounted prices in-store.
Victoria ‘Sando’ Sandringham, Sando’s Warehouse CEO, said: “There’s nothing new in the power of combining heavy discounting with compelling advertising, but Sando’s is targeting the Uber package deal hunter. All our furniture is already heavily discounted plus we’re offering greater savings the more you package together and the harder you negotiate in-store.”
The launch campaign will comprise 4 x 30-second TVCs, significant search and display, print and radio, as well as never seen before broadcast placements guaranteed to engage audiences. Crucial to the family centred strategy is the fact all TVCs star Sando herself, alongside husband Don and their kids Susie and Dylan. Don also writes and sings the jingles.
With stores set to open in the outer suburbs of most Australian capital cities by April 2018, today Sando’s Warehouse challenges all Australian’s to visit a store and demand they Do ‘em a Deal!
Move over Joyce Mayne, there’s a new package deal Queen in town.
Please login with linkedin to comment