Tribal DDB Unveils New Supercars Digital Experience

Tribal DDB Unveils New Supercars Digital Experience
B&T Magazine
Edited by B&T Magazine



An all-new Supercars website and mobile app has launched in partnership with Tribal DDB, transforming the way fans will engage with the pinnacle of Australian motorsports.

Ahead of the 60th anniversary of the Repco Bathurst 1000 in early October, the sleek new interface and state-of-the-art features include a revamped live timing program. For the first time, fans can follow their favourite drivers in real-time during on-track sessions.

The introduction of ‘Shotgun’ lets fans jump in the passenger seat of their favourite drivers’ cars. Through an exclusive camera embedded within the vehicle, fans are given a race-eye view of the cockpit, with unfiltered audio and visual access of the action, capturing the roar of the engines, the screech of the tyres, and the sounds of battles.

The new and improved app will also offer features such as live timing, real-time commentary, personalised news updates, and exclusive partner offers.

The project has been in development for more than two years, representing Supercars’ multi-million dollar investment into delivering an unparalleled fan experience.

Supercars CEO Shane Howard said: “The launch of our new website and mobile app marks a significant milestone for the Repco Supercars Championship.

“We’re bringing fans closer to the action than ever before, with real-time insights and immersive features that will make every race an unforgettable experience.”

Supercars head of digital Anthony Alvernes said: “Our aim was to create a digital ecosystem that caters to every facet of Supercars fandom.

“Whether you’re a first-time visitor, a devoted enthusiast, a business seeking corporate opportunities, or simply a fan wanting to dive deeper into our world, our new website and app promise a top-tier experience for everyone.”

Tribal DDB managing director Davy Rennie said: “We are proud to have worked closely with the Supercars team to bring their vision to life with the new Supercars website and mobile app. Together, we’ve created an innovative digital platform that sets a new standard for sports entertainment in Australia.”

The launch of the new website and application is the latest innovation from Supercars, which this year introduced the next generation of Gen-3 vehicles.




Please login with linkedin to comment

Supercars

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]