B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • WPP
  • AFL
  • Federal Election
  • Thinkerbell
  • Anthony Albanese
  • NRL
  • State of Origin
  • Cannes Lions
  • AI
  • EssenceMediaCom
  • B&T Women in Media
  • Spotlight on Sponsors
  • Channel 10
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Travel Study: Millennials Name Tasmania As Their Most Desirable Destination (& New York)
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Travel Study: Millennials Name Tasmania As Their Most Desirable Destination (& New York)
Marketing

Travel Study: Millennials Name Tasmania As Their Most Desirable Destination (& New York)

Staff Writers
Published on: 23rd January 2017 at 10:56 AM
Staff Writers
Share
4 Min Read
SHARE

A new travel study by youth website The Urban List has found that Tasmania is the most desirable Aussie holiday destination for Millennials (the 18-34s).

The study interviewed almost 14,000 Gen Ys and found that New York was the overseas destination the majority of Ys wanted to visit.

Other chief findings of the study included:

• Tasmania was voted Australia’s favourite place to visit followed by Melbourne, Uluru, the Gold Coast and Broome.

• Sydneysiders love to visit Melbourne, with 62 per cent saying they’d visited the city. However, only 54 per cent of Melburnians had returned the favour.

• New York was easily the most desirable overseas city on Ys’ travel list. However, female respondents wanted to visit Japan, Greece, Paris and Italy. While for the males Japan, Italy, Iceland and Paris were the most desirable locations.

• Why are the Ys travelling? According to the study, 30 per cent go for the culture, 26 per cent wanted to “live like a local”, 23 per cent “wanted to chill”, 17 per cent wanted “action”, three per cent wanted to shop and two per cent wanted to “meet cool people”.

• Some 33 per cent said they wanted “great scenery” when choosing a destination. Thirty per cent wanted “great food”. Some 18 per cent wanted the beach, 11 per cent adventure activities, four percent a big city, three per cent night life and two per cent great shopping.

• And who do the Ys want to travel with? Fifty three per cent want to travel with their partners, 22 per cent with a friend, 16 per cent with family and nine per cent would rather go alone.

• When it came to travel advice, Ys said that the advice of family and friends was the most trusted. Some 76 per cent said it was their best source of travel advice. Only 25 per cent said they got advice from travel agents.

• For accommodation bookings, 23 per cent of the Ys said they dealt directly with the hotel itself. A fifth used AirBnB, 11 per cent used Expedia, 11 per cent used Wotif and 11 per cent used Hotels.com.

• Fifty four per cent said they’d prefer to stay in a boutique hotel, while only 8 per cent of the Ys wanted to stay in the traditional youth accommodation – the backpacker hostel. Forty per cent preferred to stay in an AirBnB and 19 per cent with friends or family.

• And which airline do they want to travel with? Some 55 per cent admitted the flew with whoever the could get the best deal, 19 per cent are loyal to an airline, 17 per cent flew with whomever had the least amount of stops and four per cent flew with whoever they could use their frequent flyers with.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Advertising Standards Bureau, dettol, First Jobs, Tasmania
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Telstra & Herpes Fly The Flag For Australasia In Final Cannes Lions Awards
21/06/2025
Australia Nabs Silver Marketing, Bronze Digital Young Lions Trophies
20/06/2025
Glimpse Inside the Cannes Jury Room  
20/06/2025
Destination NSW Partners With CommBank To Unlock Visitor Economy Insights
20/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?