Transport NSW Campaign About ‘Awesome’ Sydney Night Life Slammed As Being ‘Abysmally Lame’

Transport NSW Campaign About ‘Awesome’ Sydney Night Life Slammed As Being ‘Abysmally Lame’

NSW Transport has posted a new campaign to promote an awesome night out in Sydney’s Haymarket- the advert been described as abysmally lame, soulless and an embarrassment.

The ‘super cool spots’ in Sydney appear to be an Event cinema, the theatre, an amusement arcade and a karaoke bar- all things you couldn’t possibly get anywhere else in the world.

“One of my favourite ways to chill at summer is going to the movies,” former X-Factor contestant and star of the piece Jayden Rodrigues said. “The city is buzzing this summer with so many ways to spin your night.”

The ‘buzzing’ city has empty streets, streets blocked off for light rail works, and many shots (including the cinema and the arcade) where the trio appear to completely alone.

Keep Sydney Open campaign manager Tyson Koh said the video was bad Government propaganda that savvy people would see through.”The video’s portrayal of a night out is abysmally lame,” Koh told news.com.au “It’s more like a birthday party for an 11 year old. If the Government sincerely wants people to enjoy a night out in the city, perhaps they should remove the curfew which sends the opposite message”.

In response, Keep Sydney Open posted their own campaign mocking Transport NSW:

Twitter:

Facebook:

facebook transport of nsw facebook transport nsw

YouTube

YouTube




Please login with linkedin to comment

Universal Music Australia

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]