NSW Transport has posted a new campaign to promote an awesome night out in Sydney’s Haymarket- the advert been described as abysmally lame, soulless and an embarrassment.
The ‘super cool spots’ in Sydney appear to be an Event cinema, the theatre, an amusement arcade and a karaoke bar- all things you couldn’t possibly get anywhere else in the world.
“One of my favourite ways to chill at summer is going to the movies,” former X-Factor contestant and star of the piece Jayden Rodrigues said. “The city is buzzing this summer with so many ways to spin your night.”
The ‘buzzing’ city has empty streets, streets blocked off for light rail works, and many shots (including the cinema and the arcade) where the trio appear to completely alone.
Keep Sydney Open campaign manager Tyson Koh said the video was bad Government propaganda that savvy people would see through.”The video’s portrayal of a night out is abysmally lame,” Koh told news.com.au “It’s more like a birthday party for an 11 year old. If the Government sincerely wants people to enjoy a night out in the city, perhaps they should remove the curfew which sends the opposite message”.
In response, Keep Sydney Open posted their own campaign mocking Transport NSW:
Twitter:
WTF!!! When did Sydney City start targeting the christian youth? #liveituplocally worst campaign ever #Sydney #lockout
— Papa Gede (@austana) December 19, 2016
Seriously #liveituplocally campaign is an embarrassment to the 21st century. Whoever commissioned that campaign should be deported to 1956
— Papa Gede (@austana) December 19, 2016
One of the most cheesiest pieces of government propaganda this year!#awful #lockout #sydney #lame #liveituplocallyhttps://t.co/Kl9rz9XfeI
— I am a human being (@milkywaynative) December 19, 2016
Well done #liveituplocally campaign. Shame you can’t go to the movies, theatre, amusement arcade or Karaoke bar in any other city.
— Olemateme (@geoff_setty) December 19, 2016
Ahhh… is this a joke?!! #liveituplocally by NSW government celebrates Sydney’s great ‘nightlife’…. https://t.co/5LAqN2CQqQ
— Jess Chalker (@JessChalker) December 18, 2016
Me after watching that horrible #liveituplocally video of some X factor guy having the most pathetic night out in #Sydney ? make it stop. pic.twitter.com/N3f5Y3cKsf
— Kristie Nicolas (@TheKittenJam) December 18, 2016
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