Tracks Magazine Bought By Surfer Co-Op

Tracks Magazine Bought By Surfer Co-Op
Kathleen Farmilo
By Kathleen Farmilo
SHARE
THIS



celebrating its 50th-anniversary issue, Tracks magazine has been bought by a Co-op of surfers who are enduring fans of the publication.

Previously owned by nextmedia, surf magazine Tracks was bought by Peter Strain, David Mulham, Greg Cooper, Damian Martin and Luke Kennedy.

Strain is looking forward to ‘re-invigorating’ the brand.

He said, “I’ve been a keen surfer and dedicated Tracks reader for decade. Tracks is more than just a magazine, it’s a part of our history, and it has played an important role in shaping our cultural identity, not only as surfers but as Australians.

We’re excited about exploring a range of new opportunities with the brand.”

Tracks was first published in 1970 by John Witzig, Albe Falzon and David Elfick and has since been owned by a number of big publishing houses.

Returning to its roots, Tracks’ new ownership under the surf co-operative will see a re-launch of the publications’ brand.

“So many of us have significant memories associated with Tracks…It’s an exciting time for surf culture. Everyone’s back in the water and there’s never been so much curiosity about surfboards and different surfing experiences,” Staid added.

The editorial team will continue to be lead by Luke Kennedy and Ben Bugden, and Damian martin will stay on in his role as head of advertising. Tracks’ first issue under the new owners is set for release in April 2021.

nextmedia’s managing director Arek Widawski said, “we are delighted that Tracks has found the right home for its next chapter, allowing nextmedia to focus on other key brand.”

                                      Featured Image: Track Magazine 50th anniversary edition

Please login with linkedin to comment

Tracks

Latest News

Emotional Storytelling Is A Rarity, IAG CMO Brent Smart Tells Future Of TV Advertising
  • Marketing

Emotional Storytelling Is A Rarity, IAG CMO Brent Smart Tells Future Of TV Advertising

In an interview with Mindshare’s Katie Rigg-Smith, recently returned Australian CMO Brent Smart said advertising lacks enough emotional storytelling, and that marketers lack the support of their organisations to brand build in the long term. Smart is the chief marketing officer at Insurance Australia Group, a position he moved to after returning to Australia from […]

Recommended

by B&T Magazine

B&T Magazine
Slingshot Wins Masterpet And Endeavour Consumer Health Accounts
  • Media

Slingshot Wins Masterpet And Endeavour Consumer Health Accounts

Media strategy specialist Slingshot has won the strategy, planning and buying account for Masterpet, and Endeavour Consumer Health. Masterpet owns pet care brands Black Hawk, VitaPet and Aristopet, while Endeavour Consumer Health includes brands like Red Seal, Pharmacy Choice and Faulding. Slingshot CIO and Partner Simon Corbett (pictured) said that winning the two businesses was […]

New Campaign Highlights That 70% Of Australians Say They Want To Die At Home
  • Campaigns

New Campaign Highlights That 70% Of Australians Say They Want To Die At Home

Leading South Australian ageing care provider ECH (Enabling Confidence at Home) is shining a light on the need for Australians to talk openly about death with their family members and loved ones to ensure any specific wishes or choices can be fulfilled. Australia faces a significant societal challenge as death continues to be a subject […]

Introducing The Zavy Social Scoreboard
  • Media

Introducing The Zavy Social Scoreboard

Introducing The Zavy Social Scoreboard You might have noticed a colourful scoreboard sitting on the B&T homepage this month. Well, allow us to formally introduce ourselves – and it. We’re Zavy. And we believe in the promise of social media: brand building by two-way engagement and rich communication.   What does this have to do […]

Partner Content

by B&T Magazine

B&T Magazine