Toyota and Saatchi & Saatchi Australia showcase real world safety testing in new campaign.
With close to three million vehicles on Australian roads, Toyota takes its commitment to keeping Australians safe seriously—and that means real-world testing for real-world driving.
Real-world safety isn’t about perfect conditions. For Toyota, safety means being tested where life happens—in the messy, unpredictable reality of school runs, regional highways and city traffic.
Toyota’s new safety campaign, created in partnership with Saatchi & Saatchi Australia, pulls back the curtain on their real-world testing—from advanced active systems like Toyota Safety Sense to the passive structures engineered to protect occupants when the unexpected happens.
Built and tested for Australian roads, the work shows how Toyota delivers safety that matters.
“Toyota’s commitment to protecting drivers and passengers from the unpredictability of real-world driving is underpinned by our rigorous testing and advanced safety programs. We strive to exceed industry standards and set new benchmarks—because we believe in safety that truly matters,” said Vin Naidoo, CMO, Toyota Australia.
“Toyota’s safety testing doesn’t live behind closed doors. It happens in the real world and ripples out to impact real-world driving. Our aim was to visualise that quiet but powerful journey, showing how every test and innovation moves outward to protect ordinary Australians,” added Mandie van der Merwe, chief creative officer, Saatchi & Saatchi Australia.
With production led by director Justin Kurzel at Revolver, and media led by Spark Foundry Australia, the integrated campaign will run across TV, OOH, digital, radio, transit and social, with further extensions to follow.
Credits:
CLIENT – TOYOTA MOTOR CORPORATION AUSTRALIA
Senior Manager, Marketing Operations: Anthony Nobile
Manager, Communications – Commercial & Brand: Kylie Graham Senior Brand Specialist: Amber Mottram
Brand Specialist: Ruby Cowling
AGENCY – SAATCHI & SAATCHI AUSTRALIA
Chief Creative Officers: Dave Bowman, Mandie van der Merwe, Avish Gordhan
Creative Director: Piero Ruzzene
Creative: Rosita Rawnsley-Mason, David Govier, Iain McMillan
Head of Design: Tod Duke-Yonge
Integrated Designer: Sophie Whitehead
National Director of Production: Michael Demosthenous
Senior Integrated Producer: Jodie Wright
Chief Client Officer: Ben Court
Executive Planning Director: Joe Heath
Group Business Director: Zoe Kypros
Senior Business Director: Lauren Ellis
Senior Business Manager: Tish Wiseman
Business Executive: Noah Thompson
MEDIA – SPARK FOUNDRY AUSTRALIA
TV PRODUCTION
Production Company – Revolver
Director: Justin Kurzel
Managing Director / Co-Owner: Michael Ritchie
Executive Producer / Partner: Pip Smart
Senior Producer: Serena Paull
DOP: Andy Commis
Production Designer: Enzo Iacono
Costume Designer: Bridgette Hungerford
Casting – Nick Hamon Casting
Editorial- Offline – The Editors
Editor: Alexandre de Franceschi ASE
Post-Production – Blockhead VFX
VFX Supervisor and Creative Director/Partner: Nigel Mortimer
Post-Production Producer: Charlotte Plowman
Sound – Rumble Studios
STILLS PRODUCTION
Vehicle Photographer: Jeremy Shaw – Shaw Productions
Background Photographer: Michael Corridore – Photoplay
Retouching: Prodigious
