Toyota has topped YouGov’s 2021 Automotive Rankings for Australia with an Index score of +43.9, making it the car brand with the best overall brand health according to Australians.
The news of Toyota’s win follows the brand’s ongoing media pitch in Australia that began way back in January of last year. At last count, B&T believes there are three agencies still in the running to win the $100 million a year business. They include incumbent The Media Store, Publicis’ Spark Foundry and GroupM’s MediaCom. Dentsu claim dentsuX is also a chance, however, that is not B&T’s understanding.
YouGov’s rankings are compiled using its BrandIndex Index score, a measure of overall brand health calculated by taking the average of impression, quality, value, satisfaction, recommend and reputation scores. The rankings are measured from 1 February 2020 to 31 January 2021.
Toyota topped the charts in every metric, particularly for value (which measures which brand consumers see to be of most value-for-money), with a score of +44.1 – with the next closest brand being Mazda with a score of +28.0. Toyota also smokes the rest of the competition when it comes to their recommend score (+45.2), followed by mazda trailing 17.2 points with a score of (+28.0).
Half of the top 10 brands are Japanese, and they make up the top three the list. In second place is Mazda (+27.5), which also comes in second for not only for value and recommend but also for general impression (+35.7), satisfaction (+14.2). Honda rounds up the top three (+23.7).
German brands Mercedes-Benz (+23.0) and BMW (+22.5) take fourth and fifth respectively. While Mercedes-Benz comes is fourth place overall, it takes second for quality (+41.7) and reputation (+36.5) (which measures the corporate reputation of a brand by asking which brands consumers would be proud of working for). BMW follows Mercedes-Benz, coming in third overall for Reputation (+35.0) and Quality (+40.4).
In sixth place is the only South Korean brand to make the list is Hyundai (+19.7), followed by German brand Audi in seventh (+17.2).
Japanese brands Nissan (+17.2) is in eighth and Subaru (+16.6) in ninth. The list is wrapped up with American brand Ford in 10th (+16.3). While Ford comes in 10th, it stands out with its satisfaction score – coming in third (12.3) on that metric, indicating that Ford customers are more likely to be satisfied with their vehicles.
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]