Toyota Follows On With Celebrations To Tie In With Cricket Coverage

Toyota Follows On With Celebrations To Tie In With Cricket Coverage
SHARE
THIS



Toyota Australia has launched ‘Celebrating Celebrations – The Follow On’ to coincide with the start of the Summer of cricket.

Last year, Toyota’s sporting larrikins Steve and Dave were enlisted to help the Aussie cricket team raise their game and take the art of celebration to the next level. From the infamous ‘Chainsaw’ to the time-honoured ‘Kiss the Coat of Arms’, the lads inspired and educated players on how to seize the moment and celebrate in style.

Created by Gemba in association with One Green Bean and The Media Store, the 2015 campaign features a new crop of Australian cricketers along with some special appearances from cricket legends Steve Waugh, Brett Lee and Glenn McGrath.

A series of video and still content will be rolled out in an extended social media campaign, with broadcast support from the Nine Network. Steve & Dave will showcase a series of new celebrations, from ‘The Pigeon’- a Glenn McGrath-inspired number – to ‘The Cuzzy Bro’- a little something Steve has cooked up for our Kiwi neighbours.

“Celebrating Celebrations really resonated with Cricket fans in 2014, so this year we wanted to bring it back bigger and better than ever. And who better to go completely over the top than Steve & Dave?” said Nic Lloyd, manager sponsorships, events and promotions at Toyota Australia.

“Steve and Dave embody the irreverent spirit of the Aussie sports fan, and they give the Toyota brand a unique voice that resonates with fanatics around the country,” said Boyd Hicklin, Gemba executive creative director. “Their disarming comedy combined with elite sports is a powerful platform for us, allowing the brand to deliver hundreds of pieces of real time, rich content across multiple social platforms.”

Gemba worked hand in hand with Toyota’s agency partners to deliver the creative across multiple channels; One Green Bean for Social Media Strategy and Execution, The Media Store for Media Strategy and Negotiation, and Oakton for Digital Execution – Website and Mobile.

Credits
Toyota

  • Manager – Sponsorships, Events & Promotions Nic Lloyd
  • Sponsorships Manager Mara Panizza

Gemba

  • Executive Creative Director Boyd Hicklin
  • Copywriters Boyd Hicklin & Shaun Conroy
  • Art Director Warren Michael
  • Designer Felix Jong
  • Agency Producer Selin Yaman
  • Studio Manager Melissa Lane
  • Director & Head of Marketing Andrew Condon
  • Senior Account Director Clare Stewart-Hunter
  • Account Manager Penny Triggs
  • Senior Marketing Consultant Todd Hewitt

Please login with linkedin to comment

apg chair Paspaley Tinder Moments

Latest News

?stanbul, Turkey - February 10, 2014: Businessman figurines standing in front of Apple iPad monitor  displaying start-up screen of Facebook application. Facebook is one of the most visited social networking website in the world.
  • Media

Facebook Introduces New Measures To Stop The Spread Of Holocaust Misinformation

Facebook has introduced new safeguards to limit the spread of misinformation around the Holocaust. The new measures, announced on International Holocaust Rememberance Day, will see any Facebook user who searches for terms associated with either the Holocaust or Holocaust denial recieve a message from Facebook encouraging them to connect with credible information about the Holocaust. […]

Busting 6 Of The Biggest Ad Tech Myths
  • Partner Content

Busting 6 Of The Biggest Ad Tech Myths

When it comes to header bidding and wrapper solutions offered by sell-side platforms (SSPs) – it can be a pretty confusing landscape out there. The technology itself is complex, and this is further compounded by a lot myths doing the rounds. Before we start, if you need a quick refresher on the basics – what […]

Partner Content

by B&T Magazine

B&T Magazine
Droga5 London Rolls Out New International Visual Identity For CUPRA
  • Marketing

Droga5 London Rolls Out New International Visual Identity For CUPRA

Droga5 London has launched a new corporate and visual identity for CUPRA, the new high-performance car division of SEAT Group, challenging the conventions of design in the car category. The identity is part of the new brand platform, ‘Another Way’, and provides CUPRA with an unexpected modular visual language that shows both the car and […]

The acquisition of TurboSquid establishes Shutterstock as the premium destination for 3D models.
  • Technology

Shutterstock Acquires 3D Marketplace TurboSquid

Global creative platform Shutterstock has entered an agreement to purchase TurboSquid, considered the world’s largest 3D marketplace. For more than 20 years, TurboSquid has been a 3D industry leader, offering a unified 3D workflow, and operating a marketplace offering of more than 1 million 3D models, a 2D marketplace derived from 3D objects, and a […]

M&C Saatchi’s Timothy Ng: “How Do You Solve A Business Problem With Creativity?”
  • Opinion

M&C Saatchi’s Timothy Ng: “How Do You Solve A Business Problem With Creativity?”

M&C Saatchi’s webinar series Open House kicked off last night, with an introductory session from Justin Graham, Group CEO AUNZ and Timothy Ng (pictured below), Account Manager. Open House is an initiative that consists of a series of free webinars, as well offering participants the chance to secure a paid internship, aimed at career movers, […]

Opinion

by B&T Magazine

B&T Magazine
WPP Named In Bloomberg Gender-Equality Index For Third Year In A Row
  • Advertising
  • Media

WPP Named In Bloomberg Gender-Equality Index For Third Year In A Row

WPP was today named in the 2021 Bloomberg Gender-Equality Index (GEI) for the third consecutive year. The Index recognises companies committed to advancing gender equality in the workplace through policy development, representation and transparency.  The 2021 GEI is made up of 380 companies from 11 sectors headquartered across 44 countries and regions, all raising the […]

Australian Road Safety Foundation Utilises Geo-Targeting Technology To Protect Kids In School
  • Media

Australian Road Safety Foundation Utilises Geo-Targeting Technology To Protect Kids In School

The Australian Road Safety Foundation (ARSF) has teamed up with Spotify and some of Queensland’s leading musicians in a national first that will geotarget drivers within school zones. The Slow Down Songs campaign, which is being piloted in Queensland, will work to keep kids safe within school zones by dramatically slowing down songs and serving […]

Tokyo, Japan - July 29, 2019: The skytree tower is illuminated at night announcing the olympics of Tokyo 2020 with a hashtag.
  • Uncategorised

Florida Financial Officer ‘Offers’ To Host Olympics With “Bonkers” Pitch

Florida’s chief financial officer on Monday (local time) told the International Olympic Committee that Florida would be happy to host the Olympics amid speculation that current host Japan may back out. Jimmy Patronis sent a letter to Thomas Bach, the head of the IOC, as Agence France-Presse reports, “to encourage you to consider relocating the […]

by B&T Magazine

B&T Magazine
When You Do And Don’t Need AI
  • Technology

When You Do And Don’t Need AI

Here's top tips for when you do and don't need AI. Alternatively, ask Alexa if she thinks it's worth reading.

Opinion

by B&T Magazine

B&T Magazine
Salesforce © Salty Dingo 2020
  • Uncategorised

Events Agency Director Nigel Ruffell Reveals How His Company Survived 2020

There are few industries that have been hit harder by the coronavirus pandemic than events, with agencies forced to pivot in surprising and innovative directions to survive. Nigel Ruffell is the director of The Company We Keep, a live brand experience agency that hosts events at 15,000 pax, and opened its doors in 2018. With […]

by B&T Magazine

B&T Magazine
Sky News Australia Nabs Ross Greenwood As Business Weekend Anchor
  • Media

Sky News Australia Nabs Ross Greenwood As Business Weekend Anchor

Australian business and finance expert Ross Greenwood has signed exclusively with Sky News Australia as business editor and anchor of Business Weekend. With more than 40 years’ experience covering business news in Australia and around the world, Greenwood brings expertise to the role of Sky News business editor where he will lead the network’s business […]