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Reading: Toyota And Saatchi & Saatchi Celebrate 25 Years Of Its Electric Vehicles In Australia
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B&T > Campaigns > Toyota And Saatchi & Saatchi Celebrate 25 Years Of Its Electric Vehicles In Australia
Campaigns

Toyota And Saatchi & Saatchi Celebrate 25 Years Of Its Electric Vehicles In Australia

Staff Writers
Published on: 2nd December 2022 at 10:20 AM
Staff Writers
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Toyota Australia has launched the next phase of its integrated campaign “In Our Nature”, highlighting its electricification journey over the past 25 years, starting with the Prius.

Today, this journey includes over 300,000 hybrid electric vehicles sold across Australia.

Created by Saatchi & Saatchi Australia, the campaign showcases the many options provided by Toyota over the past 25 years for customers, and the journey of sustainable options that will continue on into the future.

https://www.youtube.com/watch?v=tAndFHJJido&feature=youtu.be

“In Our Nature” rolls out across key channels including broadcast, digital, OOH and in-store.

Vin Naidoo, chief marketing officer, Toyota Australia, said: “Toyota has been a leader in innovation and providing electrified vehicle solutions for over 25 years, and continues to do so, with an ever-expanding electrified product suite, including innovations in alternative fuels like hydrogen. This campaign is a reminder of our commitment to continuing to deliver electrified and sustainable options for Australians.”

Simon Bagnasco, head of creativity, Saatchi & Saatchi Australia, added: “As the take-up of electrified vehicles continues to grow, we wanted to celebrate the 25 years of electric innovation Toyota has helped pioneer. Not just to celebrate the great work Toyota has already done, but to look forward to what’s coming next on Toyota’s journey to a lower emission future.”

Campaign Credits:
Client: Toyota Motor Corporation Australia
Senior Manager – Brand Management & Communications: Andrew Wearing
Manager, Communications – Commercial & Brand: Kylie Graham
Senior Brand Communications Coordinator: Britt Hennessy
Senior Brand Communications Coordinator: Braden Churcher
Brand Communications Coordinator: Amber Mottram

Creative Agency: Saatchi & Saatchi Australia
Head of Creativity: Simon Bagnasco
Creative Director: Lee Sunter
Creative: Ryder Stevens, Mac Wright, Robert Gooden
Executive Producer – Head of TV + Content: Michael Demosthenous
Senior Broadcast Producer: Jules Jackson
Senior Integrated Producer: Holly De Roy
Chief Client Officer: Ben Court
Chief Strategic Officer: Alex Speakman
Group Business Director: Damiano Di Pietro
Snr. Business Director: Zoe Kypros
Snr. Business Manager: Lauren Sotelo
Business Manager: Elina Nassif

Media: Spark Foundry

Production Company: Revolver
Managing Partner/Co-Owner: Michael Ritchie
Executive Producer/Partner: Pip Smart
Director: Stephen Carroll
Producer: Alex Taussig
Director of Photography: Sam Chiplin

Stills Photography:
Photographer: Josh Robenstone
Producer: Harrison Mark, Amy Henderson
Post Production: Prodigious

Post Production:
The Editors: Bernard Garry
VFX: Blockhead
Colourist: Ben Eagleton

Music Composition: Ballad
Audio Post Production: Ballad & Squeak E. Clean Studios

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TAGGED: Saatchi & Saatchi, Toyota
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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