Tourism NT Wins International Gold Award For Its “Seek Different” Campaign

Tourism NT Wins International Gold Award For Its “Seek Different” Campaign
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



Tourism NT has won international acclaim for its destination promotional film “Seek Different”, taking out the Gold Award at the 2021 New York Festivals TV & Film Awards.

The Gold Award is the “Seek Different” campaign’s 13th international award and takes the Northern Territory to the top of the global rankings in the 2021 International Committee of Tourism Film Festivals.

Tourism NT executive director of marketing, Tony Quarmby, noted the recognition comes as the Territory gears up to attract international visitors once more.

“This week’s Gold Award at the 2021 New York Festivals TV & Film Awards keeps the Northern Territory top of mind in some of our key international markets and is further evidence that the Northern Territory is viewed as one of best places to visit,” he said.

“Not only have we been one of the safest destinations during the pandemic, but we still hold tremendous amounts of domestic and international appeal as an iconic holiday destination with spectacular scenery, unique nature and indigenous culture spanning 65,000 years, as well as adventurous experiences envied throughout the world.”

The Gold Award is just one of many recent wins on the global stage for the Northern Territory, with accolades received in Germany, Spain, South Africa, Turkey, Croatia, and Serbia.

Creative agency KWP was the driving force behind ‘Seek Different’.

“We are so proud of this work and so pleased that the sentiment of the ‘Seek Different’ film is resonating with award juries around the world,” said Corey Swaffer, KWP executive creative director.

“We are competing with literally hundreds of films from some pretty amazing places, so these wins confirm just how compelling the Northern Territory offering is.”

Bringing to life the Territory’s ‘Different in every sense’ brand positioning, the ‘Seek Different’ campaign celebrates the array of breathtaking, travel experiences that make the Northern Territory unique. The two-minute TVC aired across Australian TV, video-on-demand, and cinema, as well as print and digital channels.

With Australia now well on the way to a post-pandemic reopening, the Northern Territory is busy securing its position as a major international entry point to Australia and Qantas CEO Alan Joyce has stated the Kangaroo route is one of the most iconic on the Qantas international network and that he is delighted that Darwin will play a vital role in Australia’s post pandemic reopening to the world.

“With the commencement of international flights to Darwin, the gateway will soon be open for the tourism economy to recover, and we’re encouraging all Australians to hurry and take advantage of the never to be repeated deals from the NT Summer Sale,” added Quarmby.

“Australians who are fully vaccinated can still save up to $1000 off their NT summer holiday, perfect timing to visit the iconic Red Centre on a discounted air charter package or to land a Million Dollar Fish and win the cost of your Top End holiday back.”

Please login with linkedin to comment

2021 New York Festivals KWP! Tourism NT

Latest News

Microsoft Says Cannes In Cairns Is Worth Its Salt
  • Media

Microsoft Says Cannes In Cairns Is Worth Its Salt

Cannes in Cairns, presented by Pinterest, is thrilled to announce that none other than Microsoft will be hosting an offsite networking lunch at Cairns’ stunning Salt House restaurant on Thursday the 3rd of February as part of the event’s packed agenda. As a silver partner to the event, Microsoft (who, we’re sure you’ll agree needs […]

by B&T Magazine

B&T Magazine
DesignCrowd Registers One Million Global Users
  • Media

DesignCrowd Registers One Million Global Users

Creative design marketplace, DesignCrowd, has announced reaching the milestone of one million registered designers on its global platform. The Aussie crowdsourcing start-up currently has a 1,004,000-strong freelance designer network, which has grossed over $A62 million since the company’s 2008 launch. The network have completed over 26 million graphic, logo and web designs for both small […]

The Chiefs & Optus Renew Gaming Partnership
  • Campaigns
  • Technology

The Chiefs & Optus Renew Gaming Partnership

The Chiefs and Optus today announce a partnership extension that will see the brands continue to collaborate around gaming content in Australia for a further 12 months. The news follows a successful 12-month partnership, including members of The Chiefs featuring in Optus’ Gamer Plan launch supporting the development of Optus’ Streaming Booth. Much of the […]

Digital Travel Ad Impressions Up 40% Reports Nielsen Ad Intel
  • Advertising

Digital Travel Ad Impressions Up 40% Reports Nielsen Ad Intel

During the month of October, $A8.5 million was spent in digital travel advertising and digital impressions were up almost 40 per cent from September, according to the Nielsen Ad Intel report. The report found that the top advertisers amongst cruise lines from October in order are Emerald Cruises, Oceania Cruises, and Royal Caribbean. Amongst the […]

IAS Enhances Context Control For Advertisers And Publishers
  • Advertising

IAS Enhances Context Control For Advertisers And Publishers

Integral Ad Science (IAS) announced the expansion of its context control solution for advertisers and publishers globally to give customers more control over the context of digital ad placements. IAS CEO, Lisa Utzschneider (featured image), gave insight into the enhancement, saying: “We first launched context control to help our customers transform their targeting strategies, and […]

Picture of a crowd of people holding and raising rainbow flags, symbol of the homosexual struggle, during a gay demonstration. The rainbow flag, commonly known as the gay pride flag or LGBT pride flag, is a symbol of lesbian, gay, bisexual and transgender (LGBT) pride and LGBT social movements. Other older uses of rainbow flags include a symbol of peace.
  • Opinion

Where Did All The Rainbow Flags Go?

This adlander muses over brands ditching the rainbow flag. Or, has it merely been usurped by the fossil fuel flag?

Opinion

by B&T Magazine

B&T Magazine
Unruly Launches Content Level Targeting That Enhances Publishers’ CTV and Video Inventory
  • Campaigns
  • Technology

Unruly Launches Content Level Targeting That Enhances Publishers’ CTV and Video Inventory

Programmatic video advertising platform Unruly has introduced content level targeting that standardises attributes across genre and rating segments enabling scaled buying on premium video content. Today Unruly announced the introduction of its content level inventory that segments inventory based on publisher bidstream attributes that mirror linear TV buys, such as genre and rating. The solution […]

Golden Circle Wants Aussies To ‘SmilePay’ This Summer
  • Campaigns

Golden Circle Wants Aussies To ‘SmilePay’ This Summer

Golden Circle is bringing a splash of sunshine to the Australian Summer with the launch of an innovative, SmilePay vending machine. The machine was created by 72andSunny, and software development company, Enabled 2 GO Technologies. It uses existing smile recognition software to recognise an Aussie smile and in return release a complimentary ice-gold Golden Circle fruit drink […]

New Report Says Managers Are Ignoring Employee Mental Health
  • Media

New Report Says Managers Are Ignoring Employee Mental Health

Almost half (49 per cent) of Australia’s marketing, media, and communications employees feel their managers are showing little, if any, concern for their mental wellbeing, a new report has found. The report – conducted on behalf of the Australian College of Applied Professions in October 2021 – surveyed 1000 nationally represented workers and found some […]

Meta Works With Now We Collide To Champion Aussie Small Businesses
  • Campaigns
  • Technology

Meta Works With Now We Collide To Champion Aussie Small Businesses

Meta has partnered with creative agency, Now We Collide to showcase the strength and resilience of small businesses around Australia. The campaign “Good Ideas Deserve To Be Found,” features the stories of four Australian businesses including Singing Magpie (SA), BoardSox (VIC), D-STILL Drinkware (QLD) and Survival Emergency Solutions (NSW). Each story shows how the business […]

Digital Lives of Australians: Cyber Security Fears Keeping People Offline
  • Campaigns
  • Technology

Digital Lives of Australians: Cyber Security Fears Keeping People Offline

The internet is invaluable but cyber security fears are keeping Australians offline. According to new research released today by the .au Domain Administration (auDA), almost 90 per cent of Australians say the Internet has a positive impact on their lives. Moreover, almost all small businesses (98 per cent) depend on the Internet as an invaluable […]