Torrens University Australia has begun 2017 with a bold new multi-million dollar advertising, marketing and social campaign, Degrees That Work.

The campaign will be deployed across outdoor, print, social and online platforms in a major push to highlight the organisation’s commitment to delivering programs of study that focus on obtaining soft skills and experience to boost employability upon graduation.

Commencing with a series of outdoor advertising promoting programs in Health, Hospitality, Business, Design, Education, Project Management and Sports Management, Torrens’ new marcomms campaign underpins its promise to provide qualifications – and hands-on experiences – that will not only help graduates secure a job upon completion, but help them acquire the industry-specific skills sought after by employers in their chosen field.

“While the love of learning is a laudable reason to pursue study at the undergraduate and postgraduate levels, most of our students are looking for qualifications that will help them in their future careers, particularly in their first professional job after high school or in rebooting career progression following postgraduate study,” said Anne Da Cunha, chief marketing office, Laureate Australia & New Zealand, who was recently appointed to the position.

“Our message to students in this latest campaign is that our programs are flexible, available part-time and often online to fit around work and personal commitments, and have been developed in consultation with industry leaders to ensure they impart the skills, knowledge and real-life experiences that are in demand from employers, right now,” added Da Cunha.

“Degrees That Work has a deliberate double meaning. Our students undertake work as part of their studies, and the qualifications students earn really do work in terms of producing great outcomes, particularly in terms of employability,” said Da Cunha.

The campaign was designed to emphasise Torrens’ focus on offering programs that will help students find employment in their desired career fields and prepare for a rapidly evolving world.

“Australians will soon start to see Degrees That Work on the back of buses, in bus shelters and on billboards across the nation, and via digital channels including Facebook, YouTube and vertical website landing pages,” concluded Da Cunha.