Tonic Health Media Expands With Melbourne Commercial Manager

Tonic Health Media Expands With Melbourne Commercial Manager
SHARE
THIS



Australia’s largest place-based health and wellness network, Tonic Health Media announced an expansion of its Melbourne operations, hiring Sam Matheson as commercial manager.

As commercial manager, Matheson will head up Tonic’s agency relations in Victoria, working with agency partners and key decision makers to deliver campaigns across Tonic’s leading network of health focused media inventory.

Matheson joins Tonic from a group sales manager role with Executive Channel. Prior to that he rose through numerous planning, buying and trading roles within Universal McCann. With an outstanding industry reputation for client relations and strategic campaign planning, Matheson’s appointment further bolsters Tonic’s account management team heading into 2017.

Expansion of Tonic’s presence in Melbourne follows a string of recent account service and sales hires within the business, with two further Commercial Managers joining the Sydney team in H2 2016. Tonic Health Media TV screens and brochure boards provide health, nutrition and lifestyle advice to patients in 3500 doctors’ surgeries and hospital waiting areas around the country.

Tonic commercial director Jack Mortlock said Matheson’s appointment is the first in what’s set to be a string of big announcements for the business in 2017. “Tonic had an outstanding year in 2016 and we’re in a great position to continue our leadership of the health media arena in 2017. Bringing Sam into the team reflects our sustained growth in Melbourne, and it’s great to have a local heading up our state team.

“Tonic’s proposition to the market continues to strengthen, and welcoming Sam on board enhances us further. Ten million Australians interact with one of our assets every month, and when they do interact it’s in a highly engaging, contextually relevant environment. We’re seeing huge growth in the out-of-home media market, and place-based media continues to shine as a powerful and incisive channel in a fractured media landscape,” he said.

Matheson said he was excited to be joining a growing business in a growing market. “I’m looking forward to the challenge of driving Tonic’s growth in Melbourne. Tonic’s network is such a unique proposition to brands and advertisers grappling with a changing media environment. It has an audience with concrete and highly contextual interest set. As health and wellness becomes increasingly prevalent in our daily lives, the opportunities for brands and advertisers to use place-based health media in new ways is enormous.”

Please login with linkedin to comment

Tonic Health

Latest News

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]

Are You Paying Too Much In Search Marketing?
  • Partner Content

Are You Paying Too Much In Search Marketing?

Are you paying too much for search marketing? Discover the awful truth here. Or, alternatively, look at the invoice.

Partner Content

by B&T Magazine

B&T Magazine
Nine APAC Finalists In One Club’s Young Guns 19 Competition
  • Advertising

Nine APAC Finalists In One Club’s Young Guns 19 Competition

Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]

Adflow’s Regional OOH Coverage Expands By 60%
  • Media

Adflow’s Regional OOH Coverage Expands By 60%

OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion
  • Technology

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion

Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion  (US$10B). Freshworks, which was founded in India, has strong roots […]

SLIK Announces Four New Key Hires
  • Marketing
  • Media

SLIK Announces Four New Key Hires

Independent creative agency, SLIK, has made significant changes to its full service creative offering with four hires across management, creative and production.

How Retailers Can Maximise Their Results This Sales Season
  • Marketing
  • Technology

How Retailers Can Maximise Their Results This Sales Season

Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]