Todd Sampson, non-executive chairman at Leo Burnett and redesigner of brains, has announced plans to financially back digital influencer marketing start-up, Visual Amplifiers (VAMP).
VAMP, founded by Aaron Brooks and developed as part of Sydney-based start-up accelerator Digital4ge, provides a single end-to-end solution to brands from recruiting, product distribution and talent payment.
VAMP’s business model is built around technology, the platform identifies the right talent for each campaign and provides a platform to manage and assist talent with their own brand as entrepreneurs going forward.
VAMP has already worked on a number of campaigns with brands including Uniqlo, ASOS, Toby’s Estate, The Horse and General Pants
Sampson told Sydney Morning Herald that the decision to invest was an easy one: “I love the changes that are happening in the digital space, I love the way its knocking our structures down and I want to be a part of that. I will certainly be a shareholder. If you believe in something it’s important to be a part of it.
“If you’re a brand and you’re not considering the power of influencers, that’s crazy. Now when we refer to brands we are talking about the communities and behaviour underneath the brand which is hyper-social, and it’s that behaviour that Vamp is going to take advantage of commercially.”
Sampson is currently on Fairfax and Qantas executive board after becoming a non-executive at Leo Burnett. He’s also a panellist on Channel Ten’s The Project, ABC’s The Gruen Transfer and The Gruen Planet.
