The new app by Match Group, called Stir, will include settings which will allow users to better balance their sex life in response to their daily obligations.
If you’re a single parent who’s life is mostly dominated by the needs of your children and find yourself with only a small amount of time for yourself, then this news is for you. Match Group, the company behind many popular matchmaking apps such as Hinge, OKCupid and most notably Tinder, have announced a brand new service called Stir.
Stir is aimed towards single parents, with the new app coming with a number of options that will help them find their ideal partner, such as a schedule outliner, where users can choose which days and times during the week they’re most likely to be available so that the app can then find other suitable partners who have the same availability times.
The idea for this new app, which launched in the US on Monday, came from the research results that showed how most single parents had bad dating experiences, with a large number of them never even going beyond the first date. Dinh Thi Bui, vice president of new verticals for Match Group, pointed out that he was also inspired by his sister, who also happens to be a single parent.
“I saw these challenges she faced getting back into the dating world, and I wanted to build a supportive community that catered to single parents like her and make it easier for them to connect without fear of judgment,” he said. “[These] members don’t have to second guess if it will be an issue to disclose they have kids, or that they might have to cancel a date because they couldn’t find a babysitter.”
The Stir app is available via the US Apple’s App Store and Google Play and is free to use. A premium membership (which costs $89,99) allows users to “boost” their profiles and send “super likes”, increasing their possibilities of finding a match. Sadly, there’s no news yet about when it will become available in Australia.
This app is part of Media Group’s marketing strategy to increase their audience and target new social groups, while there are also plans in store for the release of a virtual dating app which will allow users to date in the Metaverse.
