Australian music greats Tim Minchin and Missy Higgins have lent their talent to support The Fred Hollows Foundation’s new brand campaign.
“Carry You”, a song written by Tim and released by Missy earlier this year, features in The Foundation’s new ad campaign, which encourages people to carry on Fred Hollow’s legacy of ending avoidable blindness. The song was written for Tim’s Foxtel series Upright.
The campaign launches this month and will feature on television, radio and online as well as versions for print and outdoor. Australian actor and writer Rhys Muldoon provides the voiceover for the television and radio ads.
The Foundation’s Director of Brand and Communications Alison Hill said the song was a perfect fit for The Foundation’s first new creative campaign in more than two years.
“‘Carry You’ is an emotive and unashamedly Australian song and so is the work and history of The Fred Hollows Foundation. While we work in more than 25 countries around the world, we are still proudly based in Australia and work to help our nation’s First Peoples,” Ms Hill said.
“The song is about holding someone in your heart. We hold in our hearts every patient we’ve restored sight to and there are many more who need our help. We hope this campaign will help us achieve that.
“The effects of restoring sight are huge. The patients featured in our campaign are a testament to how good vision can lift people out of poverty, give them an independent life and the ability to support their family.
“That is why we need to carry on Fred’s legacy and make sure everyone who should be able to see properly can.
“We are thrilled and grateful that Tim, Missy and Rhys, such talented and respected Aussie artists and writers, support this vision.
“We know that our supporters have a strong connection to Fred Hollows, even 27 years after the great Australian passed away, and so our campaign focuses on his amazing legacy and how everyday people can carry on that work today.
“We know things have changed dramatically this year and many people have been affected by COVID-19. But we hope that our campaign will encourage and move people to support The Foundation during the busy pre-tax period.”
Creative agency: Campaign Edge
Executive Creative Director: Dee Madigan
Art Director: Samantha Harley
Copywriter: Tammy Tinkler
Managing Director: Stuart Gillies
The Fred Hollows Foundation
Deputy CEO: Nick Martin
Director, Brand and Communications: Alison Hill
Manager, Creative Agency: Daniel Jesus Vignolli
Multimedia Creative Designer: Dillon Conforti
Photographer: Michael Amendolia
Man of Many in partnership with NBC Universal, stages an atmosphere of elegance for Sydney premiere of ‘Argylle’ film. Independent lifestyle publication digital publication, Man of Many, has shown its innovative approach to event management in the premiere of ‘Argylle’ at Hoyts Cinema in Sydney’s entertainment quatre. Over 400 guests were included in the films […]
Kargo, a leading provider of full-funnel advertising solutions across mobile, desktop, and TV screens, is excited to announce the launch of CORE (Create Once, Run Everywhere) in APAC. CORE is built on creative science and empowers advertisers to easily use their creative assets across screens for seamless campaign performance at scale. A combination of creativity […]
Supercars Media and Gravity Media, a world-leading global provider of complex live creative production and media services, today confirmed the broadcast and technology partnership to deliver coverage of this year’s Repco Supercars Championship across Australia and multiple international territories. This year, Gravity Media Australia and Supercars Media will travel more than 40,000 kilometres to deliver […]
Thrive PR Melbourne has kicked off the year with new appointments, promotions and a new leadership team, marking the delivery of a transformation strategy that’s seen the agency diversify and strengthen its corporate, consumer and integrated digital service offering in Victoria. Lead image: (L-R) – Sophie Maguire, Melanie Campbell, Nathan McGregor, Zoe Raknes, Erika Rutledge, […]