Tim Minchin & Missy Higgins Help Carry Fred Hollows’ Vision In Latest Campaign Via Campaign Edge

Tim Minchin & Missy Higgins Help Carry Fred Hollows’ Vision In Latest Campaign Via Campaign Edge

Australian music greats Tim Minchin and Missy Higgins have lent their talent to support The Fred Hollows Foundation’s new brand campaign.

“Carry You”, a song written by Tim and released by Missy earlier this year, features in The Foundation’s new ad campaign, which encourages people to carry on Fred Hollow’s legacy of ending avoidable blindness. The song was written for Tim’s Foxtel series Upright.

The campaign launches this month and will feature on television, radio and online as well as versions for print and outdoor. Australian actor and writer Rhys Muldoon provides the voiceover for the television and radio ads.

The Foundation’s Director of Brand and Communications Alison Hill said the song was a perfect fit for The Foundation’s first new creative campaign in more than two years.

“‘Carry You’ is an emotive and unashamedly Australian song and so is the work and history of The Fred Hollows Foundation. While we work in more than 25 countries around the world, we are still proudly based in Australia and work to help our nation’s First Peoples,” Ms Hill said.

“The song is about holding someone in your heart. We hold in our hearts every patient we’ve restored sight to and there are many more who need our help. We hope this campaign will help us achieve that.

“The effects of restoring sight are huge. The patients featured in our campaign are a testament to how good vision can lift people out of poverty, give them an independent life and the ability to support their family.

“That is why we need to carry on Fred’s legacy and make sure everyone who should be able to see properly can.

“We are thrilled and grateful that Tim, Missy and Rhys, such talented and respected Aussie artists and writers, support this vision.

“We know that our supporters have a strong connection to Fred Hollows, even 27 years after the great Australian passed away, and so our campaign focuses on his amazing legacy and how everyday people can carry on that work today.

“We know things have changed dramatically this year and many people have been affected by COVID-19. But we hope that our campaign will encourage and move people to support The Foundation during the busy pre-tax period.”

Credits

Creative agency: Campaign Edge

Executive Creative Director: Dee Madigan

Art Director: Samantha Harley

Copywriter: Tammy Tinkler

Managing Director: Stuart Gillies

The Fred Hollows Foundation

Deputy CEO: Nick Martin

Director, Brand and Communications: Alison Hill

Manager, Creative Agency: Daniel Jesus Vignolli

Multimedia Creative Designer: Dillon Conforti

Photographer: Michael Amendolia

 

 




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