B&TB&TB&T
  • Advertising
    • Campaigns of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Digital
    • Headliners presented by Nine
    • News
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Radio Ratings
    • Retail Media
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Search
Trending topics:
  • Featured
  • Nine
  • Cairns Crocodiles
  • Pinterest
  • B&T Exclusive
  • Married At First Sight
  • Seven
  • Partner content
  • Australian Open
  • AFL
  • Cairns Crocodiles Speaker Spotlight
  • Thinkerbell
  • Meta
  • WPP
  • Women Leading Tech
  • Special
  • TikTok
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: TikTok Safe For Now As Trump & Xi Reach Framework Agreement On Neutral Ground
Share
Subscribe
B&TB&T
Subscribe
Search
  • Advertising
    • Campaign of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Fast 10
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Digital
    • Headliners presented by Nine
    • News
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Radio Ratings
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
    • Retail Media
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2026 B&T. The Misfits Media Company Pty Ltd.
B&T > Technology > Platforms > TikTok Safe For Now As Trump & Xi Reach Framework Agreement On Neutral Ground
MediaPlatformsTechnology

TikTok Safe For Now As Trump & Xi Reach Framework Agreement On Neutral Ground

Aimee Edwards
Published on: 16th September 2025 at 11:35 AM
Aimee Edwards
Share
3 Min Read
AI Generated Image, created using ChatGPT
SHARE

US and Chinese negotiators have reached a framework agreement on TikTok after two days of tense trade talks in Madrid. The move marks the first decisive step in the years-long battle over the app’s future in America.

The breakthrough came just days before TikTok was due to be banned, with Treasury Secretary Scott Bessent confirming that the two sides had agreed on the commercial terms for switching ownership. The deal will be signed off by President Donald Trump and Chinese leader Xi Jinping following a call on Friday.

Until now, Beijing had resisted US demands that ByteDance, TikTok’s Chinese parent company, sell its controlling stake. The sudden shift reflects Beijing’s eagerness to keep alive its ambition for Trump to make a state visit to China, with Vice-Premier He Lifeng leading the delegation that conceded ground in Madrid.

A central question is whether China will allow ByteDance to part with TikTok’s closely guarded recommendation algorithm, which sits on Beijing’s export control list. Officials remain tight-lipped on the terms of the framework at this point.

The two countries were running up against a tight Wednesday deadline that has been extended several times. Any further extensions, US Trade Representative Jamieson Greer said, would only be to give the company enough time to iron out the specific terms. “We’re not going to be in the business of having repetitive extensions. We have a deal,” Greer said.

If both nations agree, the framework could resemble a proposal reviewed by Washington earlier this year in which a consortium of US investors would take control of TikTok. Blackstone, once considered a frontrunner, is no longer involved, according to The Australian.

TikTok’s fate has been a political flashpoint since Trump’s first term, when he tried to ban the app before backing a tentative deal with Oracle and Walmart that never materialised.

In January 2025, a federal ban briefly shut TikTok down across the US, locking out 170 million Americans overnight. The move sparked chaos across other social media platforms until Trump intervened the next morning. By the afternoon, the app was back online, in what might just be one of the most dramatic 24 hours in social media history.

That episode has set the backdrop for the Madrid talks. Trump, who has used TikTok as a campaign tool despite earlier efforts to shut it down, struck a conciliatory tone.

“I will be speaking to President Xi on Friday,” he posted on Truth Social. “The relationship remains a very strong one!!!”

For now, TikTok is safe, but with so much still unsettled, the fragile compromise seemingly raises more questions than it answers.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.


TAGGED: TikTok, Trump
Share
Aimee Edwards
By Aimee Edwards
Follow:
Aimee Edwards is a former contributor at B&T, where she reported on media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

Latest News

Shane Geffen To Depart HERO After Five Years As National ECD
17/04/2026
Inside the Creator-Led Media Economy: Coachella
17/04/2026
TV Ratings (16/4/2026): Seven’s AFL & Nine’s NRL Battle For Primetime Supremacy
17/04/2026
AARON Awards Reveal Inaugural Winners
17/04/2026
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinions & Analysis
  • Technology

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2026 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?