TikTok Launches First Local Brand Campaign Via Akcelo
Video sharing app TikTok has kicked off its first Australian campaign, launching ‘It starts on TikTok’.
The campaign will see two TVCs played across Seven, Nine and Network 10 in national prime time, as well as digital video across online and social, OOH and digital display and social.
Akcelo has assisted TikTok with putting the campaign together.
TikTok ANZ general manager of global business solutions Brett Armstrong said: “This campaign represents a major investment in building the TikTok brand with consumers locally and further driving the incredible user growth we’ve seen this year. Creating more opportunities for brands and advertisers to engage with Australian audiences in unique and creative ways remains our focus. Launching a major local brand campaign is a key element of our strategy, as we continue developing the TikTok platform in what is a priority market for us.”
TikTok ANZ general manager Lee Hunter added: “Australia is full of talent and every day, thousands of Aussies are enjoying the thrill of seeing their video go viral on TikTok. The amazing local creators we’ve selected for our first-ever Australian brand campaign are as diverse as our country and have found an audience, both at home and abroad, by being their authentic selves. These ads are a celebration of the joy and opportunity that TikTok offers people everywhere and by showcasing some of the best local talent and trends on our platform, we’re hoping to see many more Australians jump on board and make it happen”.
Please login with linkedin to comment
TikTokLatest News
We Need To Talk About B2B Events
This columnist asks is it the end for B2B events? And if so, where will B&T journalists take afternoon naps now?
Women In Media’s Nat Harvey: “Humans Need Other Humans To Thrive And Co-Create Happiness”
Seven's sales director Nat Harvey muses on the year that was AND doesn't use the words "bognogs" or "willy dribbler".
Women In Media’s Juliette Stead: “Playing It Safe Isn’t An Option For Me”
Juliette Stead declares, "Playing it safe isn’t an option for me." Top news if Juliette's your tennis doubles partner.
LiveRamp And The Trade Desk Combine For Cookieless Solution
LiveRamp and The Trade Desk prepare for a cookieless world. And in further bad news, Delta Goodrem is touring.
Nine & The Lab Reveal One In Three Of Nine’s Talk-Radio Platform Attribute It To Increasing Their Happiness
Study finds radio can increase your happiness. That's probably not the case if your horse gets beat on 2KY, however.
Bastion Collective Launches Bastion Asia
Bastion Collective has launched Bastion Asia which, when said quickly, kinda sounds like "busting, are ya?"
Something Originals Unveils Trailer For New Feature Documentary About Scotch Whisky Icon Johnnie Walker
When B&T's editor chooses to forget "that bitch that ruined my life" he uses & recommends the Johnnie Walker range.
“Very Nice!” Kazakhstan Adopts Borat Phrase For Tourism Campaign
Whether you like it or not, Borat has put Kazakhstan on the map. Much like what Lara Bingle did for Australia, really.
WPP’s Acquisition Shopping List Revealed
This article contains a hint of speculation, a spot of fabrication, but hopefully not a dollop of defamation.
Kmart Forced To Introduce Online Bookings As Melbourne Shoppers Flock To Stores
It wasn't loved ones or close friends Melburnians missed most during lockdown, but cheap plastic tat & bean bag inserts.
Vegemite Launches New ‘Vegemite Squeezy’ Via Thinkerbell
Nothing in marketing says "we've slightly run out of ideas" quite like making a squeezable version, does it.
Tuesday TV Wrap: The Block Is Back On Top As SAS Takes A Hit
Typically, B&T staff don't put a heap of effort into the photos that accompany the articles. A fact exaserbated here.
The Recipe For Return On Investment (ROI)
The recipe for ROI is revealed here! And thankfully it doesn't include caciocavallo podolico or white alba truffles.
YoPRO Reminds The Athletes Amongst Us That ‘Every Millimetre Matters’ In New Campaign Via Emotive
Yoghurt ad's aimed at "pro-am athletes & fitness enthusiasts" or people who have to bore you with everything they eat.
62 Year Old Model Is The Face Of Biologi’s Pro-Ageing Campaign Celebrating Natural Beauty
New anti-ageing campaign features 62-year-old model who reportedly worked at the Ponds Institute in 1976.
Viztrade Launches Facebook Style Self-Serve Solution
Independent programmatic platform Viztrade has launched a self-serve solution for publishers to generate digital advertising revenue directly from their own websites. Viztrade Connect is to be launched through the Viztrade platform and enables advertisers to purchase advertising from publisher websites with no friction and full visibility into the cost of the media. The solution is […]
Google Launches YouTube Select In Australia
On the upside, reading B&T's tech news isn't as nerdy as reading it on tech sites. On the downside, it's not as good.
Melbourne Indie Agency Hardhat Hires Eight New Senior Team Members
Hardhat announces eight new hires and, as luck would have it, all have different milk preferences from soy to full-fat.
The Great Barrier Reef Foundation Appoints Leo Burnett Australia As Creative Agency
The Barrier Reef is the nation's jewel. Alongside the Christmas Island detention centre and Shane Warne's hairpiece.
Target Shows Us There’s A Better Way To Christmas In New Campaign Via AJF
Fire the gun, it's the first of the Christmas ads! With B&T most looking forward to the Ultra Tune and Metamucil work.
BIG Outdoor Launches Programmatic With Vistar Media
BIG Outdoor has announced the launch of programmatic capabilities powered by Vistar Media. BIG Outdoor is leveraging Vistar’s supply-side platform (SSP) to make their inventory available for purchase programmatically via open exchange or private marketplace deals. “Our mission is to stay at the forefront of improving the value proposition of digital billboard advertising,” said Richard […]
Why Purpose is Needed Now More than Ever
Has a bad back all but ruled you out of catching falling colleagues for motivation? Try this hernia-free read instead.
Five Aces To Overcoming The Pandemic For CMOs
This is the only thing any CMO should be reading today. Well, this and maybe Riston's latest rants or Marketing Week.
NSW Government Launches Maths Trains Brains Campaign Via Bastion Banjo
The NSW Government and the Department of Education have today launched a major campaign titled ‘Maths Trains Brains’ which is aimed at changing the perception of maths and encouraging more engagement towards the subject for students from pre-kindy to Year 10. The campaign was developed by creative and digital agency Bastion Banjo with production by […]
Grill’d Sticks It To Fast Food Giants In New “Trump’d” Campaign
The B&T office are huge fans of Grill'd & we're not just saying that because it sells booze. Even if that is the reason.
Debunking The Myths: The Environmental Cred Of Print Media
In this guest post, Dr Phillip Lawrence of Edith Cowan University debunks the myths of the environmental impact of printing… The environmental credentials of printing have been in the spotlight for a while with brands and marketers as well as large corporates regularly proposing they would reduce or eliminate paper and printing from their business as […]
“Tiny Tech, Mighty Spec” Says Panasonic’s Newest Campaign Via Awaken
We're being fans of photography here at B&T, showing a particular fondness for the "artful nude" category.
Mindshare Snares Kayo’s & Binge’s Media
The WPP-owned agency Mindshare has revealed it has won the media business for both Kayo and Binge. Both Kayo and Binge form part of Foxtel’s Steamotion’s streaming services and have seen significant boosts to the subscription numbers in recent times, primarily during lockdown. Commenting on the win, Mindshare CEO Katie Rigg-Smith said the win would […]
Aussie Tech Firm Launches App To Help Media Owners Find Local Advertisers In Any Location
Realworld, an Australian location-based technology company, today launched adfindr.co, a leads platform for media owners. Adfindr finds the contact details of hundreds of local businesses around any location. Adfindr offers all media owners a database of local advertising leads. Simply type in a location and extract advertising leads in that area. David Sanderson, Director at […]
Study: Aussies Eye Bricks & Mortar Return This Christmas
Quote Shakespeare when looking for a car spot at Christmas? Ready your "convert to anger; blunt not the hearts" here.
