It may not have reached the numbers 10 bosses would have hoped during the actual series, however, last night’s The Bachelorette finale proved viewers still love a good dose of romance.
Some 766,000 tuned-in for the bulk of last night’s show, rising to 926,000 when Ali Oetjen chose her beau, Taite Radley.
Nine still won Thursday with 27.8 per cent audience share, Seven was close behind with 26.8 per cent and 10 had to settle for 21.1 per cent. To be fair to 10, if only the primaries were counted, then it could have placed a number two. The ABC had 17.4 per cent and SBS had 6.8 per cent.
Seven’s evening ran thus: 6pm news 850,000), Home And Away (483,000), The Chase (463,000), Orange Is The New Brown (264,000), Modern Family (198,000) and movie Date Night (144,000).
Nine’s best was its 6pm news (757,000), followed by A Current Affair (648,000), Paramedics (584,000), RBT (470,000), Hot Seat (426,000) and Chicago Med (244,000).
The Bachelorette aside, 10’s other highlights included How to Stay Married (507,000), The Project (444,000), 10 News First (339,000), Pointless (214,000) and Law & Order: SVU (208,000).
For the ABC, its best was its 7pm news with 642,000, followed by 7:30 (525,000), Grand Designs Australia (448,000) and Endeavour (289,000).
For SBS, its best was Waco that managed a rather disappointing 142,000.
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]
Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]
Awindependent PR Agency Agent99 has added The Distilled Spirits Council of the US (DISCUS) to its client roster, alongside thought leader and commercial property specialist, Helen Tarrant. DISCUS is a national trade association representing U.S. producers, marketers, and exporters of distilled spirits. The account was won following a competitive pitch earlier this year. DISCUS has […]
Melbourne-based independent creative agency, By All Means, has today released limited edition ‘Locktown’ t-shirts to create a positive, artistic commemoration of their city, while shining a spotlight on the significant impact of lockdown on the mental health of Victorians. After 235 days under strict stay-at-home orders, Melbourne today claims the unenviable crown from Buenos Aires […]
Global marketing agency, Komodo, has announced it will be launching a dedicated TikTok arm to the business in Australia, following a series of key industry hires and new creators signed to their roster. The agency, who partners brands with social influencers across the globe, aims to bring a new dimension to influencer marketing by assisting brands […]
According to Fifth Dimension CEO Lyndall Spooner, whether you like roller coasters or not, we have all been riding ‘Dashed Hopes’ the COVID-19 emotional roller coaster for over 18 months and many of us have turned to online retail therapy to cope. Spooner uses the analogy of an emotional roller coaster to depict consumers’ […]
Underscoring its ongoing commitment to team care and wellbeing, during and beyond the pandemic, Havas Village Australia has introduced be together – a reconnection initiative to enable staff to reconnect with loved ones for longer when domestic and international borders reopen. The initiative, which reflects the Havas core value ‘Better Together’, gives staff from Host/Havas, […]
Global ecommerce and marketplace specialist Pattern has ranked a group of 50 brands selling on Amazon.com.au based on a set of best practice criteria it has developed. Pet brand Zenify topped the ranking in Pattern’s Amazon Australia Benchmarking Report, scoring 82 per cent of the possible marks against a set of criteria designed to measure […]
Fifth Dimension Consulting has announced the expansion of its executive leadership team in response to the organisation’s significant growth over the last 18 months. Lyndall Spooner has moved from the position of managing director to the role of chief executive officer (CEO). As CEO, she will lead Fifth Dimensions’ innovation arm, as well as the […]