Spikes Asia has revealed this year’s Jury Presidents who will lead the juries to determine Asia Pacific’s benchmark in creative excellence.
The 15 industry experts from across Asia Pacific include markets such as India, Japan, Singapore, China, Australia, Hong Kong and for the first time, Malaysia. The Awards also welcome brands such as Netflix and Mondelez in the Jury Presidents line-up for the first time. Additionally, the Spikes Asia Awards are returning in-person between 28 February – 2 March 2023.
Three Aussies were named among the judges including VMLY&R’s Alison Tilling, Traffik’s Kent Boswell and Publicis’ Jason Williams.
The Spikes Asia 2022 Jury Presidents have been named as:
Brand Experience & Activation and Creative Commerce Jury President:
Yasuharu Sasaki, Chief Creative Officer, Dentsu Inc., Japan
Creative Data and Innovation Jury President:
Claudia Cristovao, Head of Google Brand Studio, Google, APAC
Creative Effectiveness Jury President:
Sindhuja Rai, Senior Director, Global Media Investment and AMEA Consumer Experience, Mondelez International, Global
Strategy & Effectiveness Jury President:
Alison Tilling, Chief Strategy Officer, VMLY&R, Australia and New Zealand
Design and Industry Craft Jury President:
Alvin Lim, Founder, Creative Chairman, Good People Basically, Hong Kong
Digital Craft and Mobile Jury President:
Kent Boswell, National Director of Interactive, Traffik, Australia
Direct and Outdoor Jury President:
Graham Drew, Chief Creative Officer, Grey, APAC
Entertainment and Music Jury President:
Angel Lee, Marketing Music, Netflix, APAC
Film Jury President:
Jason Williams, Head of Creative Excellence, Publicis Groupe, APAC, Middle East and Africa
Film Craft Jury President:
Mitsuaki Timo Otsuki, Chief Development Director, Black Cat White Cat Music, Japan
Healthcare Jury President:
Bindu Menon, CEO and Cofounder, Pointblank Healthcare Communications, India
Media Jury President:
Prerna Mehrotra, CEO Media, dentsu, APAC
PR Jury President:
Pully Chau, President, Edelman, Greater China
Print & Publishing and Radio & Audio Jury President:
Eugene Cheong, Chief Creative Officer, DDB Worldwide, Asia
Social & Influencer Jury President:
Swati Bhattacharya, Creative Chairperson, FCB, India
Commenting on his Jury Presidency, Kent Boswell told B&T: “Getting asked to take on the role as Jury President for both Digital Craft and Mobile at Spikes Asia in 2023 is extremely humbling and such an incredible honour and responsibility. I’m absolutely thrilled to take on the opportunity and look forward to sinking my teeth into all the best-in-class work that awaits us in the new year.”
Jenny Lau, Events Director, Spikes Asia commented: “This year’s impressive line-up of industry experts represents the amazing talent and diversity of the APAC creative community and the evolution of the Spikes Asia Awards. Our 2023 Jury Presidents are experts in the region and thus understand its unique cultural diversity. We look forward to seeing the body of work that will emerge following their discussions next year.”
