Independent media agency This is Flow has successfully retained the media planning and buying account for the iconic Melbourne-based Workwear Group, following a competitive agency review.
The retention sees This Is Flow continue its longstanding partnership with three of Australia’s most recognised workwear and uniform brands, KingGee, Hard Yakka and NNT.
Workwear Group is a world-class leader in specialised workwear apparel, footwear andaccessories, supplying uniforms and workwear solutions to businesses across Australia, New Zealand and international markets.
Its portfolio includes some of Australia’s most respected industrial brands, with KingGee and Hard Yakka holding a significant place in the country’s workwear heritage.
“We’re delighted to renew ourpartnership with This is Flow across Hard Yakka, KingGee and NNT,” Workwear Group head of marketing Jayne Willmott said.
“They have a deep understanding of our brands and consistently bring sharp strategic thinking to how we navigate and leverage the media landscape. Their team combines strong expertise with genuine passion, and they show up with that energy in every engagement.
This is Flow CEO Jimmy Hyett added: “We grew up with these brands, seeing how they represent Australia in so many ways – hard work, determination and strong values. We’ve had so much fun working on these brands, and it’s a privilege to continue being a part of their history and work alongside the amazing team at Workwear Group.
The agency recently announced the $16M Cranky Health pitch win, as well as integrating Awaken’s media team and clients – such as Proximo, Amazon Ring, Fuji Film, Panasonic, and Opal Health Care into the agency.
