If there’s one very crowded category it has to be the coffee one. So it’s hats off to US coffee roaster GoodBoyBob for playing the quirky, all-the-more different route in a new campaign.
The work of San Franciscan agency Erich & Kallman, it features two lab workers discussing the merits of GoodBoyBob’s brew.
And who better to determine if it is, indeed, the “best coffee ever” than some seriously freaky lab rats.
It’s definitely bonkers and certainly gives more ammunition to opponents of animal testing. Watch on in disbelief below: