Thinkerbell & The Wu-Tang Clan Amps Up The Gangsta In Latest For Menulog

Thinkerbell & The Wu-Tang Clan Amps Up The Gangsta In Latest For Menulog
B&T Magazine
By B&T Magazine



Australian-born on demand delivery platform, Menulog, has today launched its new ‘Dolla Dolla Deals’ value platform; highlighting to customers the more than 20,000 offers, bundles and surprises available every day via the Menulog App.

To help Aussies live large on a budget, Menulog has recruited the legendary Inspectah Deck from the Wu-Tang Clan.

No stranger to wheeling and dealing, the new ‘Dolla Dolla Deals’ campaign is set to the legendary Wu Tang Clan track C.R.E.A.M (Cash Rules Everything Around Me), famous in culture for its lyrics “Dolla Dolla Bills Y’all!”. Co-written by Inspectah Deck himself, C.R.E.A.M first dropped on airwaves 30 years ago, with the release of the Wu-Tang Clan’s debut album Enter the Wu-Tang (36 Chambers).

Inspectah Deck said: “Menulog are true champions with how many deals and dolla dolla bills they’re splashing to give people the best value everyday.”

Developed via Thinkerbell in collaboration with Menulog Australia, the new value platform will be supported across TV, radio, OOH, earned and social; with iterations of the value campaign to be developed and launched throughout 2023.

Sesh Moodley, head creative tinker, said: “Menulog has a really strong connection to music and pop culture in particular, being famous for their ‘Did Somebody Say’ tracks with Snoop Dogg and Katy Perry. When we were briefed to come up with a value platform it was a no brainer to hit up Wu-Tang Clan, arguably the greatest and most influential group in hip hop history. The C.R.E.A.M track was the perfect fit.”

Delivering value plays a key part in Menulog’s mission to deliver joy across Australia, and the sheer number of deals on offer both from Menulog and its suppliers, means Menuloggers can feel like a baller with every order.

Simon Cheng, marketing director at Menulog Australia, said: “Menulog has been delivering joy to Australia for over 17 years now and Dolla Dolla Deals is our commitment to providing the best value to Aussies when we all need it most. We encourage everyone to jump onto the Menulog app and find out what deals and offers are in your area today.”

Credits Client: Menulog Australia Creative & Earned:
Thinkerbell Media Agency: UM Production: Heckler

Sound Studio: Heckler Sound

Menulog Australia

Simon Cheng – Marketing Director

Fiona Bateman – Head of Brand and Media

Mark Nicholls – Marketing Manager

Rami Tamer – Head of Partner Marketing

Lisa Brown – Head of Communications and Government Relations

Thinkerbell

Jessica Campbell – Lead Production Tinker Kiely Decker – Head Thinker

Jack Burton – Lead Creative Tinker

Josh Manning – Lead Brand Thinker

Lucas Fowler – Lead Creative Tinker

Joe Ayat – Lead Earned Thinker

Sarah Siv – Lead Thinker

Adam Ferrier – Chief Thinker

Charlie Marchant – Earned Thinker

Afonso Martins – Thinker

Taylor York – Head Earned Thinker

Sesh Moodley – Head Creative Tinker

Heckler Stefan Jose & Sesh Moodley (TKB) – Directors

Will Alexander – Co-Founder & Executive Producer

Jamie Watson – Co-Founder & Executive Creative Director

Amy Jarman – Head of Production

Coralie Tapper & Alex Bray – Producers

Stefan Jose – Director of Photography

Tom Corbett – Head of VFX

Andrew Holmes – Lead Editor

Jordan Swioklo & Dan Page – Assistant Editors

Dusan Marjonovic, Rachael Tedesco, Edward Hassan, Phillip Wang, Woon Yen Cheng, Ooi Sen Ree – 3D Artists

Nitin Amin – VFX Compositor

Julian Ford – Online Artist

Fergus Rotherham – Colourist

Toni Higginbotham – Casting Director

 

Heckler Sound

Bonnie Law – Executive Producer

Dave Robertson – Mix Engineer

Anton @ Trailer Media – Music Supervisor

Featured Track: Wu-Tang Clan – C.R.E.A.M.

 

UM

Peter Stewart – Group Director

Laura Ellis – Senior Client Director

Tom Carlon – Trading Director

Rahma El Sayed – Creative Connections Director

Bernadette Banasik – Senior Planning Manager

Phoebe Keogh – Strategy Director




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