Thinkerbell Releases Dance Music Track In An SPC & VEGEMITE Mash-Up

Thinkerbell Releases Dance Music Track In An SPC & VEGEMITE Mash-Up

SPC and VEGEMITE have taken the music world by surprise with the release of an unexpected house music banger, via Thinkerbell.

Off the back of SPC Baked Beans & VEGEMITE hitting shelves nationwide earlier this year, the two iconic Aussie brands, in conjunction with Thinkerbell, have collaborated with Melbourne based DJ and Music Producer, Andy Murphy, to create an original track.

The Ultimate Aussie Mashup is a fusion of SPC’s “Hungry Little Human Beans” and VEGEMITE’s “Happy Little Vegemites” jingles, and influenced by the funky house music of the 90’s era. Well-known in Melbourne’s club scene, Murphy has officially added the new release to Spotify, Apple Music, Soundcloud and Amazon Music. The track is also playing nationally across The Nova Network. Check it out HERE!

SPC Marketing Manager George Dimkin said: “We are pumped to continue the momentum from the launch of SPC Baked Beans & VEGEMITE. It’s been so much fun working with Andy, and we’re excited to see the response from baked beans lovers and club goers! We wanted to inject some of the fun back into the baked beans aisle and it’s fantastic to see that we’ve now got a mashup that combines our Hungry Little Human Beans and Happy Little VEGEMITE jingles.”

VEGEMITE marketing manager, Jacqui Roth said: “Now that Aussies have had a taste of the SPC Baked Beans & VEGEMITE goodness, we don’t want it to stop there. This mashup means you can have a boogie whilst enjoying your newest favourite pantry staple. We are so excited for Aussies to give the new original track a listen.”

Thinkerbell’s executive creative director, Ben Couzens said: “You can’t get much more Aussie than a mashup of the iconic SPC and VEGEMITE jingles. This thing wrote itself. Well, almost. Andy nailed it and we’re predicting an ARIA award or two might be on the cards.”

The new track drops off the back of the two Aussie pantry staples joining forces in May to launch the ultimate Aussie first: SPC Baked Beans & VEGEMITE, now available in supermarkets nationwide.




Please login with linkedin to comment

spc Thinkerbell Vegemite

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]