In partnership with Royal Caribbean International, Thinkerbell has launched A Royal Thank You, three humanitarian cruises in support of Australia’s volunteer first responder community, who worked tirelessly during the recent bushfire crisis.
Thinkerbell and Royal Caribbean are working with state-based volunteer agencies across the country, including the Rural Fire Service, to directly notify and encourage eligible volunteers to register for their complimentary cruise.
Royal Caribbean International’s newest ship, Spectrum of the Seas, made her first trip to Australia and departed from Sydney on Saturday on her first complimentary four-night coastal cruise. Each cruise is completely dedicated to rewarding first responders and their families, with up to 12,000 volunteers expected to be hosted across the three cruises. The entire initiative was created in 13 days and has taken a huge co-ordinated effort to make it possible.
Kathryn Valk, director of marketing and PR, Royal Caribbean International said: “We are in a fortunate position to give back to the brave and dedicated members of our community and their families by inviting them to join us for a few days to relax, unwind and enjoy our hospitality. We are also in a very fortunate position to have such a dedicated internal and agency team with Thinkerbell and Edge Promotions, working tirelessly to bring this opportunity to life and reach so many worthy recipients in such a meaningful way.”
Volunteers and their families will travel from all over Australia to sail on Spectrum of the Seas over the coming weeks, including the Barnes family from Albury, NSW who were onboard on Saturday when the first humanitarian cruise departed Sydney.
“We have 11 volunteer firefighters in our family, so we’re beyond excited to all be going on a holiday together. It’s been a tough couple of months and we’re extremely thankful to have this incredible opportunity to kick up our heels and enjoy quality time with loved ones”, said Kathleen Barnes.
Royal Caribbean has partnered with Lifeline to provide individual support sessions for any guests who have been impacted by the Bushfires and need to talk through calling the Bushfire Recovery line 13HELP on 13 43 57.
Margie Reid, managing partner of Thinkerbell said: “It’s not often projects of this scale happen, and to make them happen so quickly and seamlessly has been a joy. It takes verve and some lateral thinking to redeploy such an impressive cruise ship, to say thank you to some heroic Australians who desperately need a break. Needless to say, it’s been an extremely rewarding initiative for us to be involved in.”
Boutique PR and Marketing agency, Papaya, has secured two new national accounts including a launch campaign for BioPak and retaining the Australian Barramundi Farmers Association (ABFA) for four consecutive years. Adding to the agency’s portfolio of highly regarded accounts, Papaya will be responsible for a multitude of activities for each campaign inclusive of public relations, […]
Zenith Australia has promoted Jonny Cordony to Sydney managing director, where he will lead the brand’s vision for the Sydney office, developing high-performing teams, and driving strategic partnerships and growth outcomes for clients. After almost three years as Sydney general manager, Cordony takes on the new position effective immediately. Zenith Australia’s chief executive Nickie Scriven […]
The B&T 30 Under 30 awards are happening on Thursday 15th April, and to celebrate we’re showcasing more of our incredible young movers and shakers. Ben Stavert is Seven West Media’s Head of Social and Digital, and one of the shortlisted finalists for this year’s 30 Under 30 awards. Before his role at Seven, Stavert […]
Commonwealth Bank and the sport’s governing body, Football Australia, announced today that CBA will become the official naming rights partner and bank of the national women’s team, the Matildas, Junior Matildas and Young Matildas from August 2021. M&C Saatchi Sport & Entertainment supported Commonwealth Bank to bring the partnership together with Football Australia, and looks […]
The Economist Intelligence Unit (EIU), a division of The Economist Group, has announced the launch of “EIU Viewpoint”, a new digital product that combines the EIU’s expert political insights, policy analysis, and economic outlook with forward-looking forecasts and proprietary data. “EIU Viewpoint” helps businesses, academics, governments, and financial institutions stay ahead of the shifting global […]
Adelaide-based creative agency KWP! brings more than one hundred volunteers together in an onscreen battle against life threatening diseases for the sequel to The Hospital Research Foundation (THRF) Group’s ‘Together Fight’ campaign. Two 30-second TVC’s feature the return of ‘The Beast’, who comes up against a young patient and army of real-life patients, researchers, staff […]