Thinkerbell Partners With Royal Caribbean To Support Fire Fighters

Thinkerbell Partners With Royal Caribbean To Support Fire Fighters
SHARE
THIS



In partnership with Royal Caribbean International, Thinkerbell has launched A Royal Thank You, three humanitarian cruises in support of Australia’s volunteer first responder community, who worked tirelessly during the recent bushfire crisis.

Thinkerbell and Royal Caribbean are working with state-based volunteer agencies across the country, including the Rural Fire Service, to directly notify and encourage eligible volunteers to register for their complimentary cruise.

Royal Caribbean International’s newest ship, Spectrum of the Seas, made her first trip to Australia and departed from Sydney on Saturday on her first complimentary four-night coastal cruise.  Each cruise is completely dedicated to rewarding first responders and their families, with up to 12,000 volunteers expected to be hosted across the three cruises. The entire initiative was created in 13 days and has taken a huge co-ordinated effort to make it possible.

Kathryn Valk, director of marketing and PR, Royal Caribbean International said: “We are in a fortunate position to give back to the brave and dedicated members of our community and their families by inviting them to join us for a few days to relax, unwind and enjoy our hospitality. We are also in a very fortunate position to have such a dedicated internal and agency team with Thinkerbell and Edge Promotions, working tirelessly to bring this opportunity to life and reach so many worthy recipients in such a meaningful way.”

Volunteers and their families will travel from all over Australia to sail on Spectrum of the Seas over the coming weeks, including the Barnes family from Albury, NSW who were onboard on Saturday when the first humanitarian cruise departed Sydney.

“We have 11 volunteer firefighters in our family, so we’re beyond excited to all be going on a holiday together. It’s been a tough couple of months and we’re extremely thankful to have this incredible opportunity to kick up our heels and enjoy quality time with loved ones”, said Kathleen Barnes.

Royal Caribbean has partnered with Lifeline to provide individual support sessions for any guests who have been impacted by the Bushfires and need to talk through calling the Bushfire Recovery line 13HELP on 13 43 57.

Margie Reid, managing partner of Thinkerbell said: “It’s not often projects of this scale happen, and to make them happen so quickly and seamlessly has been a joy. It takes verve and some lateral thinking to redeploy such an impressive cruise ship, to say thank you to some heroic Australians who desperately need a break. Needless to say, it’s been an extremely rewarding initiative for us to be involved in.”

Please login with linkedin to comment

royal caribbean international Thinkerbell

Latest News

The Try-On Evolution: Levi’s Join Bitmoji On Snapchat
  • Media

The Try-On Evolution: Levi’s Join Bitmoji On Snapchat

From Friday, December 4, Snapchatters and Bitmoji users will be able to pair with their own Bitmoji avatars with Levi’s casualwear apparel. The Levi’s x Bitmoji designs will also appear across a variety of experiences on Snapchat including Chat and games, on the Snap Map and in Lenses. All products will be available for purchase […]

Ex-Hogarth Executive & Fusion Co-Gounder Bucks Agency Model With New Product Design Firm, Diagram 
  • Advertising

Ex-Hogarth Executive & Fusion Co-Gounder Bucks Agency Model With New Product Design Firm, Diagram 

John Chaplin (pictured), former Chief Product Officer of Hogarth Australia and Co-founder of award winning digital agency Fusion, has launched a new digital product design company, Diagram. Based in Sydney, Diagram are a collective of creators and makers who partner with individuals, agencies, startups, business and industry to design and build considered, elegant digital products. […]

Salesforce Makes Moves In Automation And Digital Transformation As Part Of Dreamforce 2020
  • Media

Salesforce Makes Moves In Automation And Digital Transformation As Part Of Dreamforce 2020

After announcing the mega acquisition of workplace chat company Slack yesterday, tech giant Salesforce has made a raft of announcements as part of this year’s annual Dreamforce event, which has been held virtually. Headlining the announcements was news of Salesforce Hyperforce, which comes as a reimagination of the company’s platform architecture built to securely and […]