Thinkerbell Launches FLEXtras Cover For Health Insurer Bupa

Thinkerbell Launches FLEXtras Cover For Health Insurer Bupa

Thinkerbell’s latest campaign for Bupa launches the all new FLEXtras cover, an industry-first flexible Extras product that lets you pick a handful of Extras services you’ll actually use – and cut the ones you won’t.

The Bupa FLEXtras campaign focuses on a key customer pain point – paying for bundled services you don’t need in order to get cover for things you do. The idea comes to life across a series of scenarios, each one dramatising a different individual who knows exactly what Extras services they need in their life, for very obvious reasons.

Jim Ingram, national chief tinker at Thinkerbell, said, “When it comes to Extras cover, only you know what your life needs – and it’s not a huge bundle with services you’ll never use. Our campaign introduces a long-overdue alternative – real personalised choice with FLEXtras. And it does so as simply as possible.”

Naomi Morton, general manager of HI marketing at Bupa, added: “Customers have told us they want more value for money and don’t want to pay for things they don’t need. The FLEXtras product and our supporting campaign directly addresses this pain point. Our job was to find a creative hook that explains the product to customers in a way that is simple and relevant.”

The campaign launches this week on TV, social, digital and retail channels.

 

 

 




Please login with linkedin to comment

Bupa Thinkerbell

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]