Thinkerbell First Work For Farmers Union Greek Style Yogurt

Thinkerbell First Work For Farmers Union Greek Style Yogurt
B&T Magazine
By B&T Magazine



Independent creative agency, Thinkerbell, has launched its first piece of work for Farmers Union Greek Style Yogurt, following winning the business late last year. The Aussie All-Rounder platform celebrates Aussies’ love for putting Farmers Union Greek Style Yogurt on everything.

The idea celebrates Aussies’ love for Farmers Union Greek Style Yogurt, through a humorous film, featuring adults chasing down a Farmers Union Greek Style Yogurt truck, desperate to add a bit of Australia’s most-loved* plain Greek Style Yogurt to their various meals.

Sharon Winton, marketing director, Bega Dairy & Drinks Limited, commented: “Farmers Union has been around in Australia for over 100 years, and we’re thrilled to be able to celebrate the many ways Aussies use Farmers Union Greek Style Yogurt. We love the energy and fun that this idea creates and how unique it is in the yogurt category, much like our product.”

Ben Couzens, executive creative tinker at Thinkerbell added: “Farmers Union Greek Style Yogurt is a go-to for many Australians so we wanted to create work for the brand that dials up people’s love for it and their habit of plopping it on anything.”

The idea has launched nationally in major broadcast channels, in conjunction with OOH, online and social.

CREDITS

Client – Bega:
Sharon Winton – Marketing Director
Jess Hoare – Senior Brand Manager
Amy Hu – Assistant Brand Manager
Anne Dowsley – Head of Yogurt & Culinary

Creative Agency – Thinkerbell:
Izzy Daniels – Thinker
Regina Stroombergen – Lead Creative Tinker
Ellen Woods – Creative Tinker
Jess Evernden – Lead Production Tinker
Ben Couzens – Executive Creative Tinker
Adam Ferrier – Chief Thinker
Nikia Shepherd – Head Thinker
Katrina Khao – Lead Brand Thinker

Media Agency – Starcom:
Georgina O’Hare – Account Director
Helen Karambilas – Group Business Director

Production crew:

Production Co – The Producers

Director – Mitch Kennedy

Executive Producer – Noelle Jones

Music Composer – Terry Mann

Sound Mix – Bang Bang




Please login with linkedin to comment

Farmers Union Greek Style Yogurt Thinkerbell

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]