Streaming subscription service BINGE and burger chain Grill’d has announced the release of a limited edition BINGE Brain Burger to celebrate the return of season 10 of the zombie series, ‘The Walking Dead’, now streaming now on BINGE.
The one-of-a-kind zombie inspired campaign has been brought about by Thinkerbell, BINGE and Grill’d. The integrated campaign will be supported across PR as well as dedicated OOH, radio, print, social, digital ATL spend and in-store restaurant activations.
The BINGE Brain Burger contains a panko crumbed and deep-fried lamb brain, wedged in-between a charcoal bun, topped with oak leaf lettuce, tomato, rhubarb, beetroot ketchup, and dripping in a specially-made ‘brainnaise’.
Thinkerbell’s executive creative Tinker, Tom Wenborn, said: “It has been bloody good fun working with BINGE and Grill’d to create the BINGE Brain Burger. For too long zombies’ dietary needs have been overlooked. So, we hope this campaign helps Aussies get into the right frame of mind before they sink their teeth into the season 10 return of the ‘The Walking Dead’. Making this limited edition burger available at Grill’d restaurants around the country means none of the undead need miss out.”
BINGE Brain Burger is available at select Grill’d restaurants nationwide this weekend (Saturday 6 and Sunday 7 March) until stocks last. Fans who are new to BINGE and get their hands on a burger will also receive a complimentary month-long subscription.
Alison Hurbert-Burns, executive director, BINGE, said: “The Walking Dead is the world’s biggest zombie show, captivating a huge global audience with its post-apocalyptic horror story across 10 seasons. And we can’t wait to pick up the story with these six new episodes streaming weekly from 1 March.”
“And for those who haven’t sunk their teeth into this hit zombie series, it’s never too late with BINGE. We invite you to wrap your hands around a BINGE Brain Burger and enjoy the hype of the world’s best zombie show – but you better be quick!”
