Independent digital agency The Thoughtful Agency has been appointed as Jurlique’s global digital agency across western markets, including Australia, the USA, and the UK.
Jurlique, an Australian skincare brand owned by Japanese company Pola Orbis Holdings, is renowned for its biodynamic farm in South Australia and its skincare ranges. The brand, originally acquired from the Packer family’s Consolidated Press Holdings in 2011, continues to expand its international presence.
“Thoughtful have proven their ability to grow our new customer revenue in the Australian market via their expertise in digital performance advertising. We have recently appointed Thoughtful as our global digital agency in western markets covering Australia, USA and UK regions,” commented Clint Piper, general manager of western markets at Jurlique.
The appointment follows a successful partnership that began in 2024, when Thoughtful was engaged to manage Jurlique’s Australian digital performance advertising.
“Thoughtful and Jurlique commenced our partnership in 2024 via the Australian market and we are proud to be working with such an iconic Australian beauty brand focused on delivering a holistic product range to market. Our initial brief focussed on delivering e-commerce growth through new customer acquisition. The expansion of our partnership into the UK and USA regions is an exciting one,” commented Prav De Silva, founder and CEO of Thoughtful.
It’s been a great experience working closely with Clint to integrate our teams across strategy, planning and delivery to market to reach double digital YOY growth for the online business.”
As a full-service agency, Thoughtful partners with HENNE, St. Agni, Onitsuka Tiger, Rodd & Gunn, and Collagen Co to deliver data-led performance, brand building, and new customer acquisition strategies that drive measurable growth.
Looking ahead, Thoughtful and Jurlique will extend their collaboration in 2026 with initiatives designed to drive in-store footfall across Jurlique’s 13 Australian retail locations. Planned activity includes programmatic outdoor advertising and advanced CRM strategies to enhance customer engagement.
This appointment marks a milestone in Jurlique’s digital transformation and international growth ambitions, whilst reinforcing Thoughtful’s reputation as a performance-led agency delivering measurable results for global brands.
