The Teddy Bear Army Unites Local Communities Via QMS Media

The Teddy Bear Army Unites Local Communities Via QMS Media

As COVID-19 began to change life as we know it, and social distancing and self-isolation became the ‘new norm’, a digital ‘Teddy Bear Army’ with messages of thanks to essential service workers began popping up on billboards for children to spot throughout their local communities. 

And what makes this Teddy Bear Army so special and so unique, is that it is created by the children themselves.

Set in motion by QMS Media, the Teddy Bear Army Project invites children across the country to draw a picture of a teddy bear with a message of thanks to their choice of essential service worker, and have their artwork displayed on digital billboards nationally.

Now in its sixth week, The Teddy Bear Army Project has given more than 150 Australian kids a chance to hone their artistic skills whilst at home, and an opportunity to express their thanks and gratitude to those doing so much to help us all through this crisis.

Each week, new submissions are broadcast across 30 premium digital billboards, and have impacted more than 15 million contacts or on average 2.6 million contacts each week as  Australians travel closer to home.

QMS Media Chief Marketing Officer, Sara Lappage said that the engagement and response from the community has been overwhelming.

“As we saw Teddy Bear’s starting to appear in windows of homes, in trees and on footpaths in our local streets, we wanted to help build on this simple but thoughtful gesture, by giving children a voice and audience to say thank you to those working hard to help all Australian’s during these challenging times.

“The idea started as a way for our staff working from home to engage and entertain their kids, as well as giving them an opportunity to have their artwork displayed on a canvas much bigger than the kitchen fridge.

“Soon friends, clients and business partners had heard about the project and the rest is history. With the power and speed of our digital network, arguably the world’s biggest, and I have to say cutest, Teddy Bear Art show was within days broadcasting into local neighbourhoods across Australia.”

The Teddy Bear Army has captured the attention of local communities, businesses and organisations as it looks to focus on positive unity and show gratefulness to all essential service workers as well as providing children with an outlet to create, be seen and be memorable on a scale like never before.

Monash Health Theatre Nurse, Di Treagus said; “I was thrilled to see my grandson Lukas’ drawing up on billboard right near the hospital. The power of a personalised message of thanks on a giant billboard makes the jobs of those working so hard right now that much easier.”

Trent Cotchin, Captain of AFL’s Richmond Tigers added: “My wife and I fell in love with the idea the moment we saw some of the artworks up on a billboard near us. It gave our girls an opportunity to be creative whilst in isolation but more importantly, it was an opportunity for them to say thank you to who they see as important in our fight against COVID-19.

“As a parent this was a special moment. You love seeing your kids doing what they love” added Mr Cotchin.

The National Gallery of Victoria was quick to join forces with QMS and lend support with a call-out to their audiences to embrace their creative side and showcase children’s artworks and messages of thanks.

The Teddy Bear Army will continue to be seen across QMS’ digital billboard network as Australia starts to head back outside.

For children to still be involved, simply have them draw a picture of their Teddy on a white A4 sheet of paper, include their first name, age and brief thank you message to our essential service workers. Take a photo of the drawing and send it to thankyou@qmsmedia.com

 

 




Please login with linkedin to comment

QMS teddy bear army

Latest News

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team
  • Marketing

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team

Thrive PR Melbourne has kicked off the year with new appointments, promotions and a new leadership team, marking the delivery of a transformation strategy that’s seen the agency diversify and strengthen its corporate, consumer and integrated digital service offering in Victoria. Lead image:  (L-R) – Sophie Maguire, Melanie Campbell, Nathan McGregor, Zoe Raknes, Erika Rutledge, […]

Leos Appoints Clare Pickens As CEO
  • Advertising

Leos Appoints Clare Pickens As CEO

Reports of Pickens demanding new corner office with wingback chair greatly exaggerated, says Publicis PR team.

Russel Howcroft & Freddie Young Headline AdMission Podcast
  • Advertising

Russel Howcroft & Freddie Young Headline AdMission Podcast

Iconic Australian ad guru Russel Howcroft and industry up-and-comer Freddie Young from Good One Creative have today launched their experimental, no spin advertising podcast, AdMission, in partnership with 9Podcasts. AdMission tells the uncensored stories behind the world’s most talked about brands, ideas, campaigns, advertising news and industry screw ups, as well as offering sharp insight […]

CPR First Aid Study: Weight Loss & Healthy Eating Among Most Googled Personal Goals
  • Marketing

CPR First Aid Study: Weight Loss & Healthy Eating Among Most Googled Personal Goals

According to a new study from CPR First Aid has revealed that Aussies’ most Googled personal goal in the summer is losing weight, new research has found. Their next most researched summer objective is healthy eating, followed by drinking more water. This time of the year, Aussies want to stop snoring and quit smoking more […]

Twilio: Customer Data Platforms Are “Critical Foundation” For AI-Driven Customer Insights
  • Technology

Twilio: Customer Data Platforms Are “Critical Foundation” For AI-Driven Customer Insights

Businesses are integrating customer data platforms with AI and analytics to personalise customer experiences and drive business success, according to a new report from Twilio Segment. Lead image: Kathryn Murphy, SVP of product and design, Twilio. The fifth annual Customer Data Platform Report, which reflects the findings of anonymised usage data from Twilio Segment’s more […]

Word of Mouth Digital Welcomes Six New Brands To Its Growing Portfolio
  • Marketing

Word of Mouth Digital Welcomes Six New Brands To Its Growing Portfolio

Word of Mouth Digital, a Sydney-based full-service digital marketing agency, has announced the addition of six diverse brands to its expanding client portfolio. Lead image: Alex and Tash Williams These new partnerships span various sectors, including pet care, cognitive health, home construction, wellness, and retail, showcasing the agency’s commitment to fostering growth through strategic collaboration […]