Sunbeam, the makers of the original Mixmaster, have partnered with Adriano Zumbo to release a Limited Edition Range of kitchen appliances, co-designed by the dessert master himself.
The range will hit the stores in October and includes three Sunbeam Zumbo Limited Edition Mixmasters®, a Limited Edition Food Processor, and a Limited Edition Stick Mixer. Each of the products features a selection of Adriano’s signature colours and designs.
The supporting launch campaign, created by The Conversion Group, centres on the idea that the new Sunbeam Zumbo Limited Edition Range helps you to Mix like the Master. By communicating a little of the Adriano Zumbo magic, the campaign aims to appeal to bakers and home cooks across the country with the vision that they can soon be ‘mixing like the master’ himself.
“Adriano is an amazing partner for Sunbeam and has been fantastic throughout the development of the products and the supporting campaign,” says Elena Pintado, market activation manager for Sunbeam. “When it comes to baking, he has inspired many people around the country. One of the most important parts of any launch is the response of the retailers, and it has been incredibly positive.”
Adriano Zumbo said: “Sunbeam was a natural fit to partner with as the products have been a part of my kitchen for years and, importantly, the products are amazing. It’s been a joy to help design my own range of appliances, as it’s something I’ve wanted to do for many years.”
The Sunbeam Zumbo Limited Edition Range will be supported through digital media channels, PR, social media as well as in-store point of sale.
“We’re thrilled to be involved with this launch,” says Michael Cromer, Managing Director of The Conversion Group. “Our vibrant campaign harnesses Sunbeam’s heritage while complementing Zumbo’s personality and expertise. The campaign speaks to consumers about how this range will help transform their baking and cooking while exciting retail partners as well.”
CREDIT
Sunbeam Australia
Head of Marketing Activation: Elena Pintado
Head of Product Marketing: Tim Anderson
Product Manager: Lisa Buscomb
Digital Marketing Manager: Isaac O’Leary
Marketing Assistant: Elizabeth La Cava
The Conversion Group
Managing Director: Michael Cromer
Creative Director: Tim Rozea
Art Director: Sally Gordon
Account Director: Jessica Charles
Account Manager: Cheree Kwan
Director: John Mavety
