Aussie-made and owned drinks brand Nexba has awarded its creative account to The Royals as it steps up its expansion into international markets.
The Royals won the account without a pitch and have started work on Nexba’s marketing and advertising strategy.
Founded in 2010 by brothers-in-law Troy Douglas and Drew Bilbe, Nexba’s growing better-for-you product range of soft drinks and kombucha contains only all natural and sugar-free ingredients. The creative handover comes in the midst of continual growth for the brand which has motivated plans for global expansion.
Nexba’s products are stocked in Woolworths, Coles and a number of indies, and are available across the UK, Europe, NZ and South Korea.
Cassandra Anderson, senior marketing & communications manager at Nexba, said: “Nexba has had an amazing journey so far and we’re proud to have removed over 5 billion grams of sugar from global diets… and counting! We are incredibly excited to partner with The Royals as we embark on the next phase of growth for the brand. They demonstrated an impressive track record for brand building and great strategic thinking and I’m confident together we will entice more Australians to make the sugar-free switch.”
The Royals managing partner Dan Beaumont added: “Nexba has an ambitious brand mission to reduce the amount of sugar in Aussies’ diets, and that’s a goal we’re excited to get behind. We’re looking forward to pushing the boundaries creatively to help the Nexba team grow the business.”
The appointment adds to The Royals’ growing national portfolio of clients, and follows the recent wins of Deliveroo, Ivory Coat and DON Smallgoods.
We can say summer is officially here with the start of Seven’s cricket coverage last night. However, viewers might still be in football mode, with last night’s Big Bash game between the Brisbane Heat and the Melbourne Stars attracting just 318,000 OzTAM metro viewers. In fact, more people were interested in Bill Bailey’s Wild West […]
Spotify’s chief financial officer, Paul Vogel, has announced that he will be parting ways with the streaming giant on 31 March next year. Ben Kung, VP of financial planning and analysis, will “take on expanded responsibilities” to support the company’s realignment of its financial leadership team, Spotify said. Vogel’s departure follows Spotify’s announcement four days […]
A Canadian TV reporter has delivered a withering response after being fat shamed live on air. Leslie Horton, 59, was delivering a live traffic report for news outlet Global News when a viewer’s email suggesting she was pregnant caught her eye. Horton responded: “So, thanks for that. Um, no, I’m not pregnant. I actually lost […]