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Reading: The Royals Bag Nexba Creative Account Win Ahead Of Global Expansion
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B&T > Marketing > The Royals Bag Nexba Creative Account Win Ahead Of Global Expansion
Marketing

The Royals Bag Nexba Creative Account Win Ahead Of Global Expansion

Staff Writers
Published on: 5th September 2022 at 9:44 AM
Staff Writers
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Aussie-made and owned drinks brand Nexba has awarded its creative account to The Royals as it steps up its expansion into international markets.

The Royals won the account without a pitch and have started work on Nexba’s marketing and advertising strategy.

Founded in 2010 by brothers-in-law Troy Douglas and Drew Bilbe, Nexba’s growing better-for-you product range of soft drinks and kombucha contains only all natural and sugar-free ingredients. The creative handover comes in the midst of continual growth for the brand which has motivated plans for global expansion.

Nexba’s products are stocked in Woolworths, Coles and a number of indies, and are available across the UK, Europe, NZ and South Korea.

Cassandra Anderson, senior marketing & communications manager at Nexba, said: “Nexba has had an amazing journey so far and we’re proud to have removed over 5 billion grams of sugar from global diets… and counting! We are incredibly excited to partner with The Royals as we embark on the next phase of growth for the brand. They demonstrated an impressive track record for brand building and great strategic thinking and I’m confident together we will entice more Australians to make the sugar-free switch.”

The Royals managing partner Dan Beaumont added: “Nexba has an ambitious brand mission to reduce the amount of sugar in Aussies’ diets, and that’s a goal we’re excited to get behind. We’re looking forward to pushing the boundaries creatively to help the Nexba team grow the business.”

The appointment adds to The Royals’ growing national portfolio of clients, and follows the recent wins of Deliveroo, Ivory Coat and DON Smallgoods.

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By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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