The Royals Adds Yellow’s Creative To Its Sensis Portfolio

Published on: 6th October 2020 at 9:06 AM

Andrea Sophocleous

2 Min Read

Sensis-owned digital marketing and business directory Yellow has appointed The Royals as its creative partner, charging the agency with revitalising and growing the 140-year-old iconic brand into the future.

The appointment extends The Royals’ long-standing relationship with Sensis, having worked on the White Pages brand since 2013. Yellow is Australia’s largest online business directory and provider of digital marketing products.

With a long and trusted history helping customers find, choose and connect with businesses, Yellow products include Yellow Online (with more than 5.6 million searches each month), Yellow Pages Book, Yellow SEM, Yellow SEO, Yellow Social Ads and Yellow Websites among others.

Sensis CEO John Allan said: “The Royals have been successfully working with the White Pages team for a number of years now and their intimate business and customer knowledge made them the perfect choice to make the most of the exciting opportunities ahead for Yellow.”

The Royals Managing Partner Andrew Siwka added: “We are incredibly excited to now be working across another iconic Australian brand. Yellow has a heritage of being the marketing champion for small businesses in Australia and we are honoured to be helping define and position it into the future.”

The appointment follows The Royals’ recent win of the Cooper Brewery strategic and creative account.

TAGGED: the royals

By Andrea Sophocleous

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Andrea Sophocleous is a journalist by training who has turned her skills to brand storytelling. She has a passion for stories well told, across all platforms and at all times. A social creature by nature, she makes a natural PR practitioner – and has the contacts list to prove it. As a journalist, Andrea specialises in covering the media, marketing and advertising industries; business, finance and property; and has also written extensively on technology, health and lifestyle. At a glance: • Sixteen years’ experience as a journalist, sub-editor, editor (print and online), PR consultant and communications specialist. • Specialise in covering the media, marketing and advertising industries, creativity, business, finance, property and lifestyle. • Experience in ghost writing opinion pieces and blogs. • Commissioned by businesses to create content for marketing material, content marketing initiatives, websites, annual reports, awards submissions and case studies. • Extensive experience in running an editorial team, staff management, budgeting, briefing journalists and photographers.