The Natural Confectionery Co. Encourages Us To Go With The Real In New Campaign

The Natural Confectionery Co. Encourages Us To Go With The Real In New Campaign
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If there was ever a time to give yourself a break and just indulge in the sweeter side of life, it’s 2020. Let your hair down and celebrate what it means to be a real parent.

The Natural Confectionery Co. has recognised that more than ever before, many parents are feeling the pressure to be perfect – even though the perfect parent doesn’t exist.

Mums and Dads deal with a lot: poo explosions, tantrums and dress-ups gone wrong. The Natural Confectionery Co  is not shying away from the real, raw everyday family moments. No, we want to celebrate this realness with parents.

Starting from 22nd October The Natural Confectionery Co. created an online community with the launch of the Storybook of Real, a digital storybook that encourages parents to let go of the expectations and just go with the real.

Mums and Dads everywhere have been invited to share their #gowiththereal laugh-out-loud parenting moments and have been collated into the new interactive Facebook messenger storyteller called ‘Nat’.

‘Nat’ shares these real stories reminding parents it’s okay to be real. Share your own  stories via Insta and Facebook and who knows, your story might make it into the Storybook. After all, life’s more fun when you just #gowiththereal

 

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The Natural Confectionery Co.

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