Audi Australia has partnered with The Monkeys to promote its new Audi Q range of SUVs.
Set to execute its biggest new model launch in market to date, with 27 models launching this year, Audi tasked The Monkeys to develop ‘Irresistibly Advanced’ an integrated campaign to position the Audi Q range as progressive and desirable.
The campaign will run on broadcast television, out-of-home advertising and across digital channels.
Directed and Co-Directed by Sweetshop’s Noah Marshall and Nick Kelly respectively, the campaign film features a re-composed version of Frank Sinatra song Strangers in the Night by acclaimed composer Elliott Wheeler and contemporary jazz singer Kristin Berardi.
Commenting on the new campaign, The Monkeys creative director, Scott Dettrick, says: “Innovative technology and design have a natural allure most of us can’t ignore. We are compelled to carry it with us every day.
“The Audi Q range is so progressive that even the most tech savvy among us will be drawn to it – day or night. In this campaign, we wanted to dramatise this in a beautiful and sophisticated Audi way.”
The launch of the new campaign aligns with Audi Australia appointing The Monkeys to its roster as lead brand creative agency.
Accenture Interactive ANZ lead and The Monkeys cofounder and group CEO, Mark Green, says: “Audi is an iconic brand and The Monkeys feels privileged to be given the opportunity to lend a hand in Australia. The team at Audi are ambitious marketers and we look forward to making great work together.”
Audi Australia chief customer and marketing officer, Nikki Warburton, adds: “We are delighted to be working with The Monkeys on the Audi brand in Australia.
“Our new campaign provides us with a great opportunity to showcase the beauty and intelligence of our Q range – from the all-new Q3 Sportback, right through to the new Q8.
“Australians love clever technology and we’re excited to showcase plenty in the newest, youngest and most advanced SUV range in the premium category.”
In respect of the current COVID-19 environment, an additional spot has been developed which will run in Victoria.
Client: Audi Australia
Chief Customer and Marketing Officer: Nikki Warburton
Senior Brand Marketing Manager: Andrew Younis
Marketing Communications Manager: Kit Bashford
Senior Marketing Executive: Mick Colgan
Creative Agency: The Monkeys, part of Accenture Interactive
Cofounder & Group Chief Creative Officer: Scott Nowell
Creative Director: Scott Dettrick
Copywriter: Harry Boothman & Bart Pawlak
Art Director: Joash Tham & Simon Cox
Designer: Mel Watson
Head of Production: Penny Brown
Senior TV Producer: Kaija Wall
Senior Integrated Producer: Tanith Williamson
Managing Director: Matthew Michael
Group Account Director: Shannon Duhig
Senior Content Manager: Ruth Peck
Business Strategy Director: Kit Landsdell
Production Company: Sweetshop, Sydney
Director: Noah Marshall
Co-Director: Nick Kelly
DOP: Stefan Duscio
Executive Producer: Llew Griffiths
Managing Director: Edward Pontifex
Casting House: Mullinars
Edit House: The Editors
Editor: Tim Mauger
Artist: Stu Cadzow
Colourist: Company 3 – Tom Poole
Executive Producer: Alistair Pratten
Soundtrack: Re-record of “Strangers In The Night”
Music License: Turning Studios
Composer: Elliot Wheeler
Producer: Carla de Menezes Ribeiro
Record & Mix:
Studio: Song Zu
Producer: Katrina Aquilia
Engineer: Simon Kane
Publishing Rights to “Strangers In The Night”: Level Two & Universal
Production Company: Flint
Photographer: Andreas Smetana
Producer: Tim Berriman
Retouching: Cream Electric Art
Production Partner: Adam Johnson Design
Creative Director: Adam Johnson
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