The Kiwis Show How It’s Done (Again) With A Gloriously Heartwarming CV-19 Message
New Zealand’s CV-19 infection controls are the envy of the world with just 1100 cases but, sadly, 16 confirmed deaths.
It’s PM, Jacinda Ardern, has won global praise for her handling of the pandemic and being one of the first governments to enact strict lockdowns which have since proven crucial in controlling the spread of the disease.
Now comes a glorious government PSA that comes with a simple message – telling Kiwis to stay home to ensure a better tomorrow.
Called “For Tomorrow”, the ad’s the work of creative agency Clemenger BBDO Wellington and film producers FINCH who imposed strict self-distancing during the filming which was done around the country. Check out the heartwarming spot below:
FINCH’s executive producer Rebekah Kelly said of the work: “This was a great case study of how our industry can continue to adapt to the changing world we find ourselves in. Our crew was amazing, and from the Hokianga to the deep South, came on board with much interest for a new way of working.”
Added FINCH director Zia Mandviwalla: “The aim of the piece is to encourage New Zealanders to stay the course in lockdown in a way that is powerful, stirring and heartwarming. Though these places and spaces are empty right now, they are imbued with our humanity and are still there, waiting for our return. We wanted to remind New Zealand of that – remind them of what we are saving. The mood of the country is changing day to day and we wanted to make something that reflected the present day sentiment so working to an exceptionally tight time frame was crucial.
“Our search for locations took place via our bubbles, with location scouts in different parts of the country offering up places and spaces. We called around our community of filmmakers to find out where people were isolating and if they could shoot for us. Though we were all socially distanced, the entire crew was in constant collaboration, working as one cohesive team every step of the way.”
Says Brigid Alkema, executive creative director, Clemenger BBDO: “This special project revealed the potential for us in a business future requiring maximum agility. It evolved our sense of what’s necessary and unnecessary in our processes. And perhaps most importantly, it reminded us of the immense creativity inside each of our people, and the power of imagination to solve problems in uncharted waters.”
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