The Kimberley Foundation Australia (KFA), a not-for-profit organisation driving scientific rock art research has named McCann Melbourne as creative agency partner to lead a strategic repositioning centred around its name change to Rock Art Australia.
For more than two decades, KFA has been working to protect Aboriginal rock art in the Kimberley region of northern Western Australia. As a leading charitable research organisation in this space, KFA takes a multi-disciplinary scientific approach to understand Australia’s long Aboriginal history, by bringing science and Aboriginal cultural knowledge together.
The Foundation promotes the study of Aboriginal rock art and its context to understand the history of Australia and its significance as part of the global narrative of human origins and habitation. To fulfill its mission, research beyond the Kimberley is necessary.
McCann’s role is to support the organisation as they extend their research scope and promote more widely their ambition to preserve, share and understand Australia’s national heritage; and to help generate donations from new sources, both within Australia and internationally.
“Since coming on board, McCann has proved themselves to be valuable strategic partners. Their understanding of the complexities of our business, combined with their tactical minds and creativity make them the professional partners we need to make this exciting next step. They have been enthusiastic allies on our team”, said KFA CEO Cas Bennetto.
“At McCann we exist to help brands play a meaningful role in peoples’ lives. KFA play one of the most meaningful roles in helping to promote and protect Aboriginal rock art. We are excited to partner with them to help further shape their role going forward”, said Chief Strategy Officer at McCann, Simon McCrudden.
B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]
The majority of adverts uploaded to Facebook aren’t created for Facebook as its priority. This is causing huge inefficiencies and poor performance for brands, many of whom are facing up to shrinking budgets. Tom Phillips (main photo) managing director at Connecting Plots shares lessons from 12 campaigns they optimised for auto brands… It’s no secret […]
On Wednesday, 21 October 2020, the PR industry was bolstered by the launch of the Public Relations Institute of Australia’s (PRIA) first University Mentoring Program in New South Wales, adapting the traditional face-to-face program to a virtual format for the first time. In collaboration with the University of Technology Sydney (UTS), the PRIA NSW Young […]
JCDecaux has developed a dynamic digital campaign with live timetable data where commuters can access their money from MyPayNow while waiting for the bus. In an exclusive nationwide Out-Of-Home campaign, JCDecaux’s SMARTFRAME digital assets are broadcasting bus arrival times, letting commuters know how far away their next bus is – and just how easy it […]
Rokt has today announced an investment of US$80M. The capital will help accelerate research & development and support the expansion of its client base into new verticals and geographies as Rokt continues to make e-commerce smarter, faster, and better. The funding round was led by Rokt’s largest institutional shareholder TDM Growth Partners , and supported […]
PayPal Australia and Buy From The Bush have joined forces to launch a new online marketplace to showcase rural Australian small businesses in time for Christmas. The expanded partnership aims to build stronger connections between bush businesses and Australians in cities and suburbs across the country. The new Buy From The Bush Marketplace is an […]