“The Epitome Of Pretentiousness!” Chanel’s $8500 Reusable Water Bottle Sells Out!

“The Epitome Of Pretentiousness!” Chanel’s $8500 Reusable Water Bottle Sells Out!
SHARE
THIS



The rise of the KeepCup and the reusable water bottle should be applauded in this environmentally aware times.

And now ridiculously expensive French fashion brand Chanel is getting in on the action, unveiling its new ‘flask bag’, a reusable water bottle that’s selling via the company’s website for an eye-watering $A8500.

The rather hideous looking flask is made of gold and comes nestled in a quilted lambskin sleeve with a long gold chain to go over the shoulder and the Chanel logo worked into the cap.

According to reports, when the bottle recently went on sale in Chanel’s UK stores it sold out such was the demand with celebs such as Rihanna seen sporting one.

There’s even been speculation that users of the ‘flask bag’ are actually ditching the water and filling it with Krug Champagne instead.

Online comments to the ‘flask bag’ have been less favourable with many describing it as “tacky” and “obscene”.

One non-fan tweeted: “A fool and his (her) money are soon parted.”

Another wrote: “You do have to wonder about the one-upmanship that still prevails in the world today… the epitome of pretentiousness.”

“Perhaps these prima donnas might like to convert their purchase to generate economic returns of between $13,500 and $153,000 to help provide clean drinking water in sub-Saharan Africa,” tweeted another.

However, it may well be a shrewd investment. Back in 1994, famed fashionista Karl Lagerfeld designed a leather water-bottle holder with a gold chain for Chanel. They’re now reportedly fetching $13,500 from online collectors.

Still, the ‘flask bag’ is not the most expensive water bottle every created. That honour belongs to Italian artist Amedeo Clemente Modigliani who, in 2010, unveiled a 24-carat gold water bottle that came filled with a mix of water from France, Fiji and Iceland all mixed with gold dust. It sold at auction for a staggering $87,000. Thankfully all proceeds went to global warming.

Please login with linkedin to comment

Chanel

Latest News

Twitter Lifts Revenue 74% On The Back Of Advertising Boom
  • Technology

Twitter Lifts Revenue 74% On The Back Of Advertising Boom

Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]

by B&T Magazine

B&T Magazine
Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey
  • Advertising
  • Campaigns

Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey

Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]

Optus Teams Up With TikTok To Launch Sign-Language Campaign
  • Marketing
  • Technology

Optus Teams Up With TikTok To Launch Sign-Language Campaign

Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]

Bapcor Debuts First Campaign With AJF
  • Campaigns

Bapcor Debuts First Campaign With AJF

Asia Pacific’s leading provider of vehicle parts, accessories, equipment, service and solutions, Bapcor will launch its latest campaign, ‘The unseen parts of every Australian journey’ this weekend.

Professional microphone in radio studio
  • Advertising
  • Media

Podsight’s Benchmark Report Shows Podcast Advertising More Effective Than Other Digital Channels

Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life
  • Campaigns

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life

NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge
  • Campaigns

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge

Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]