Dig Agency and The Bottle-O have released a hilarious ad featuring a classic Aussie bloke taking a walk to refill his esky.
The ad features hero character ‘Slatts’ going on a walk to The Bottle-O to quench his thirst while wearing a hilarious BBQ apron. Set to The Bellamy Bros famous song ‘If I said you had a beautiful body’, the track does well to accompany Slatts whilst on his journey.
Supporting the brand activity, the campaign’s distinctive assets will be used across retail activity, in-store, catalogue, social and digital comms. Including an opportunity to own one of those aprons.
Josh Gaudry, GM Marketing, Australian Liquor Marketers said “Launching this campaign is one of great pride. At its core, the DNA of ‘The Bottle-O’ brand is grounded in uncomplicated fun – even our name is uncomplicated and deeply entrenched in the colloquial language of us all.”
“Its endearing charm is one that resonates with all Australians. We all know good value people in our lives, this campaign showcases all those legends out there we call ‘good value’ in a simple fun campaign we think really personifies our brand.”
David Joubert, National ECD/Partner, said: “With good value people around you, and good value booze in the fridge, what more could you want? We’re very excited to launch this spot, the first execution in a new ongoing brand platform for our good value client, The Bottle-O.”
Have a watch of the video below:
