The Australian launched its 60th anniversary celebrations, marking six decades of excellence in journalism. A Host of major Australian companies are supporting The Australian’s Celebrations including Qantas, Harvey Norman, Hancock Prospecting, CommBank, Ampol, and Woodside.
Lead image: Michelle Gunn, The Australian’s editor-in-chief
On July 15, 1964, Rupert Murdoch published the first issue of The Australian. Today, it is the most read national newspaper in the country, enjoyed by 4.091 million Australians across print and digital.
“Today, we reach more Australians than ever before, across more platforms than we ever thought possible in 1964. Our audience is invested, engaged and determined to help build a better Australia. Our subscribers play a critical role in our commitment to serve the country into the future,” said Michelle Gunn, The Australian’s editor-in-chief.
“We are thrilled to partner with some of Australia’s most iconic brands, some of which have been with us since those early years and have helped to shape the nation,” commented John Lehmann, The Australian’s managing director.
Starting today, The Australian will publish a special editorial series, ‘six decades in six weeks’, highlighting the biggest news stories, cultural and lifestyle events, business and sporting achievements and the most memorable pictures and cartoons of the past 60 years, decade by decade.
On July 13, The Australian will publish a special glossy 104-page 60th anniversary collector’s edition magazine, featuring the most influential people of the past 60 years. The list will include prime ministers, business titans, sports champions and musicians, scientists and artists. This special magazine is supported by Rolex, Omega, Viking Cruises, Abercrombie & Kent and Bolton Clark among others.
As well as editorial content across print, digital, video, social and podcast via The Front, there will also be a gala black-tie anniversary event on July 25 as well as a comprehensive consumer marketing campaign across print, digital, social, radio, television and outdoor.
