The Hallway Continues Its Melbourne Expansion With New Senior Hires

Independent agency, The Hallway, has further strengthened its senior team in Melbourne with several new appointments.

Wilmari Pienaar (right in photo) joins the agency as CX director, boosting the agency’s focus on designing holistic customer experiences delivering guaranteed marketing ROI.

Pienaar joins The Hallway from Melbourne’s AJF Partnership, where she was director of CRM and digital. Prior to AJF, she held senior strategic marketing roles in technology, travel and retail organisations including Intrepid Travel, Digicel and Fairfax.

“We are so excited to welcome someone with Wilmari’s expertise to our team,” Jules Hall, The Hallway’s CEO and partner said. “She has a rare blend of deep technical knowledge combined with omni-channel strategic marketing experience. Plus she really understands the power of harnessing data to shape powerful customer experiences throughout acquisition and retention journeys.”

Hannah Sturrock (left in photo) has also been promoted to group head, after six years as The Hallway’s head of operations. Sturrock takes on a new and expanded role, working between Sydney and Melbourne, with a particular focus on leadership of the agency’s ANZ business.

Sturrock joined The Hallway in 2011, after long stints at BMF and Karmarama in the UK.

“Hannah joined us when we were only 10 people in a little studio in Redfern, and has been a big part of our success, helping shape our brand and our culture. She’s a natural leader and an awesome partner for our clients. She’s also an ex-Melbournian so handles the crazy weather and knows how to make a hook turn in the CBD.” Hall said.

Tisha Lazaro (middle of photo) has also joined The Hallway as senior art director, having previously held senior creative roles at Big Red and M&C Saatchi. She most recently worked directly with the AFL and an all-female team of creatives and strategists to promote the inaugural Women’s AFL competition with “I’d Like To See That”, a twist on the iconic 1994 campaign developed by The Campaign Palace.

The Hallway is one of Australia’s largest and most awarded independent agencies. With a total focus on data driven creativity, they generate Affective Ideas that grow their clients’ businesses. They are currently B&T NSW Agency of the Year.

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Hannah Sturrock Jules Hall The Hallway