UK supermarket giant Tesco has leant on humour, heartstrings and a return to celebrity in its Christmas campaign this year.
Tesco is the first major British retailer to launch a Christmas ad with John Lewis due to reveal its ad tomorrow (3 November).
In ‘The Wrong Address’, Tesco and its agency BBH London tell the story of a delivery driver who unexpectedly reconnects with an old friend after a delivery order gone wrong.
It stars comedian Roisin Conaty and actor Anna Maxwell Martin in a three minute film.
Tesco delivery driver Polly (Conaty) delivers a Christmas food order to the wrong house because Lizzie (Maxwell Martin) accidentally orders it to her old address.
The pair meet halfway in an awkward encounter before Polly gives Lizzie a lift home after her car breaks down.
The pair reminisce about old times together while Polly ensures that Lizzie’s family doesn’t miss out in an act of kindness that promotes Tesco’s delivery service.
The film is set to The Police’s Every Little Thing She Does.
“When we spoke to (customers), we heard that life has been challenging for many people in many different ways,” said Alicia Southgate, head of marketing at Tesco.
“But we also heard that Christmas still matters deeply and that people will do everything they can to make it special for those that they love.
“And that’s why this Christmas, Tesco is going to be showing up with the extra little helps that our customers need to deliver their very best Christmas, whether that’s cracking deals on the products they love, delicious exclusive food and drink, or festive experiences that help bring families together.”
BBH ECD Felipe Serradourada Guimarães added: “Last year’s ad celebrated the wonderful and imperfect moments that make Christmas,” he said.
“This year, we still wanted to build on that relatability and have the wit and charm, but make it bigger, more of a cinematic story. So, rather than [embracing] little moments, we follow two characters on an unexpected journey that starts with a simple mistake and ends on something much more meaningful.”
