It’s Budget Direct to the rescue for a runaway train of rising costs in its latest ‘Insurance Solved’ campaign developed with creative agency partner 303.
The ‘Runaway Train’ campaign saw Sarge and his team coming to the rescue of a stressed commuter, overwhelmed by soaring insurance bills.
As the runaway train hurtled past unexpected insurance moments requiring different types of cover, the team highlighted how Budget Direct could help on a wide range of insurance products. The campaign tagline “cut the cost, not the cover” emphasised the online discounts for new customers available with Budget Direct policies.
This latest instalment marks a milestone for the brand, integrating multiple insurance categories into a single campaign for the first time.
Spearheaded by the launch 60-second film, the extended format provided the narrative space to profile the depth of Budget Direct’s product suite including car, home, travel, motorcycle, and pet insurance. It is complemented by a 30-second version that also features all five products, supported by 15-second variants each highlighting individual areas of cover.
The campaign will be seen across TV, SVOD, cinema, online, OOH, radio and social from this week.
“The combination of the iconic runaway train metaphor and an epic 60-second film really suited our cinematic style. It gave us the creative scope to demonstrate how Budget Direct’s diverse insurance offerings could help across a variety of everyday challenges,” said Budget Direct chief growth officer, Jonathan Kerr.
“The cost-of-living crisis isn’t going away and increasingly feels out of control. But when it comes to insurance, too many of us stick with what we’ve got, whether through apathy, too much choice or the hassle of switching,” said 303 Sydney chief strategy officer Jody Elston.
“So we’ve dramatised the challenge at epic scale with true Budget Direct hyperbole, showing for the first time how Budget Direct could come to the rescue with the value people need, across more of your insurance needs.”
Credits:
Budget Direct
Jonathan Kerr, Chief Growth Officer
Andrea Peters, Associate Director Marketing, Media & Acquisition
Warren Marsh, General Manager Brand, Media, Sponsorships, Production & Chasing Cars
Jess McGown, Head of Brand & Sponsorships
Darren McStay, Brand Manager
Gabriela Cook, Brand Coordinator
Catherine Harty, Senior Product Marketing Manager, Home
Tara Hudson, Senior Product Marketing Manager, Car
303 Sydney
Joanna Gray, Chief Executive Officer
Bart Pawlak, Chief Creative Officer
Jody Elston, Chief Strategy Officer
Adam Whitehead, Creative Director
Ben Glasson, Client Services Director
Skye Lanser, Head of Production
Production Partners
Good Oil, Production Company
Hamish Rothwell, Director
Tracey-Lee Permall, Producer
Sam Long, Executive Producer
Crighton Bone, DOP
ARC, Edit House
Lucas Baynes, Editor
Blockhead VFX, Post Production
Nigel Mortimer, VFX Supervisor
Sonar Music, Original Music & Sound Post
Hello Social, Social Media Campaign
Matt Baker, LOUIS & CO, Stills Photographer
