Network Ten has continued its strategy of delivering multi-platform program extension experiences with the launch of TGB, or The Goss Boss.
The fictional, satirical gossip show extends the Playing for Keeps storyline on Ten’s catch-up TV platform, tenplay.
Hosted by The Loop presenter Liv Phyland, the TGB is written and produced by Ten with input from Playing for Keeps’ writers and producers.
The show dishes the dirt on everything from the feuds on Playing for Keeps, to the fashion, to what’s really going on behind those perfect smiles.
Ten’s general manager of digital, Liz Baldwin, said: “Program extensions like Jury Villa for Australian Survivor and After Paradise for Bachelor in Paradise are great ways to engage show fans off-platform, giving them more show content to enjoy.
“We wanted to try something different with Playing for Keeps.
“In addition to our regular behind-the-scenes cast interviews, we created a fun web series that explores the Playing for Keeps storyline in more detail, giving fans of the show the chance to see what it would be like in the real world, for the characters on the show.
“It’s a grandstand expose into Playing for Keeps’ real power players: the WAGs.