Network Ten has unveiled a jungle-themed Snapchat lens for fans of I’m A Celebrity… Get Me Out Of Here! to celebrate the show’s new season.
The new lens features real-time visual and audio effects similar to what celebrities will see and hear in the South African jungle, where the reality TV show is being filmed, and will be available on the photo and video-sharing platform until tomorrow.
Ten’s chief brand officer, Matt McGrath, said the new lens marks the first ever partnership between an Aussie TV network and Snapchat.
“Snapchat is an incredibly engaging platform with a daily audience of four million Australians,” he said.
“It’s the perfect complement to the other channels we traditionally use to launch our programming.”
“Network Ten love to be the first and most innovative television network in our social media and digital marketing, and Snapchat was a natural choice for us as a new media channel.”
Influencers are a key factor in helping Generation Z make beauty purchases, but their influential power drops when it comes to all other women, Are Media’s first BEAUTYVOICES consumer survey has revealed. Sampling beauty products is the most successful form of marketing likely to drive purchase for all women aged 18 to 74, followed by […]
New Zealand’s Anchor Dairy has switched strategies for its 2020 Christmas campaign, with the company this year drawing attention to the need to give during the festive season. The Fonterra-owned company is encouraging Kiwis to fundraise for the New Zealand Food Network, following the release of research that showed one in five people risk going […]
The ‘It’s Your Energy’ campaign, delivered via Icon Agency, encourages Victorians to take advantage of recent energy reforms and ensure they’re getting the best deal possible. Essential Services Commission, the regulatory body for Victorian energy and gas, water, local government, and transport sectors, has engaged Icon Agency to develop an integrated communications campaign to help […]
In the insurance company’s latest campaign, NRMA Sleeper depicts a road trip, like any other, except everyone in the car is asleep, even the driver. Yet they arrive unscathed. According to production company FINCH, which is behind the work, the spot dreams up a world where cars drive themselves to remind us that until they […]
Children’s cancer charity, Bailey’s Day, has teamed up with full-service international communications agency Noisy Beast to launch ‘The Big-Hearted Bear’ campaign, voiced by Channel 9’s Livinia Nixon. Each year, Bailey’s Day hosts a charity golf day, auction and luncheon to raise funds for children’s cancer research at Monash Children’s Hospital, but with the COVID-19 pandemic, […]