Telstra Reaffirms Support For Marriage Equality After Retreating From AME Ad

SYDNEY, AUSTRALIA - JULY 24:  A Testra logo seen on a retail space in Sydney's CBD on July 24, 2014 in Sydney, Australia. Telstra's Global Services Devision will be moving 463 existing Telstra roles and 208 contractor jobs to India. Telstra staff were officially informed of the decision yesterday afternoon.  (Photo by James Alcock/Getty Images)
SHARE
THIS



Yesterday, telco giant Telstra quietly backed off from an ad supporting same-sex marriage alongside the Australian Marriage Equality organisation.

The company, despite not asking for its logo to be removed from the AME ad, which was circulated in May last year, has admitted to withdrawing from the public debate due to so-called pressures from the Catholic Church, a big spender with the business.

The Archdiocese of Sydney business manager Michael Digges wrote to corporations whose logos were openly featured on a full-page AME ad, Telstra included, questioning whether said companies should be “participating in such an important matter”.

“For corporations to speak on such issues on behalf of shareholders, employees, clients/customers, suppliers and other stakeholders is indeed overstepping their purpose and is to be strongly resisted,” he said.

In a release circulated yesterday, the Church stated, “Digges today repeated his serious concerns about business organisations promoting and identifying themselves with campaigns on social issues purporting to be on behalf of all employees, shareholders, customers, suppliers and other stakeholders”.

“It is misleading to say the Archdiocese threatened in any way a boycott of companies included in the campaign.”

Telstra CEO Andy Penn has now made an official statement, which was issued to B&T this morning, reaffirming its commitment to the same-sex marriage debate.

“Following yesterday’s marriage equality debate around Telstra, I want to be clear about Telstra’s perspective as our long track record in diversity and inclusion was generally overlooked,” Penn said.

“We clearly need to make this simple statement: Telstra supports marriage equality as part of the great importance we place on diversity and standing against all forms of discrimination.

“Equally we recognise there are many and varied views and if we are all truly accepting of diversity, there should be room made for all of them.

“While Telstra continues to support Australian Marriage Equality and has not changed that position, we have made a decision not to publicly participate in the debate further.  This is because the proposed plebiscite process gives everyone an opportunity to contribute and out of respect, it is important we allow them to voice their own views.

“However, this position was interpreted by some as us abandoning our tradition of supporting diversity and inclusion, be it in the community or in our workplace.  This could not be further from the truth.”

According to yesterday’s statement, Telstra has no future plans to participate in public debates surrounding the issue, preferring to leave its customers to make up their own minds.

B&T contacted the Catholic Archdiocese of Sydney but had not heard back at time of publishing.

Please login with linkedin to comment

ADMA Global Forum Advertising Standards Bureau ame brands most talked about catholic church Google Pigeon Nathan Fitzpatrick office launch Tyler Brule

Latest News

WPP Says Its Entire Supply Chain Will Be Net Zero By 2030
  • Advertising

WPP Says Its Entire Supply Chain Will Be Net Zero By 2030

In what WPP claims is “a first for the industry”, the ad giant has committed to reaching net zero in the emissions generated by the placement of advertising in the media for its clients. On Earth Day yesterday, WPP announced a new commitment to reach net zero carbon emissions in its operations by 2025 and […]

AFR Apologise For Comments About iSignthis Boss
  • Media

AFR Apologise For Comments About iSignthis Boss

The Australian Financial Review has issued an apology and agreed on an out-of-court financial settlement with iSignthis CEO John Karantzis. The settlement comes after Karantzis accused the AFR of implying that he was involved in money laundering. The allegations referred to two articles published in July last year headlined ‘Etherstack pump straight from iSignthis playbook’ and ‘More […]

by B&T Magazine

B&T Magazine
Airbnb UK Duped Into Listing A Doll’s House In YouTube Prank
  • Uncategorised

Airbnb UK Duped Into Listing A Doll’s House In YouTube Prank

A pair of YouTubers based in the United Kingdom successfully listed a doll’s house as a legitimate dwelling on short-term rental platform Airbnb. The prank was shared on the popular YouTube page of Josh Pieters and Archie Manners, a pair known for pranking celebrities on their channel, which has at least 1.46 million subscribers. In […]

by B&T Magazine

B&T Magazine
GIDDY UP! Nominations for B&T’s CMO Power List Close Monday!
  • Marketing

GIDDY UP! Nominations for B&T’s CMO Power List Close Monday!

If you’ve been thinking about nominating a kick-arse marketing boss for B&T‘s inaugural CMO Power List, but are still yet to act, now is the time! Presented by Are Media, the CMO Power List will recognise and rank the top 20 marketing bosses in Australia, and after the year we all just had, there is […]

by B&T Magazine

B&T Magazine
Iconic Aussie Kids Show ‘Round The Twist’ Coming To Netflix
  • Media

Iconic Aussie Kids Show ‘Round The Twist’ Coming To Netflix

From Saturday 1st May, Round The Twist – famed for its lighthouse setting, eternally hummable theme tune and wacky plots – will be on Australian Netflix. Originally airing from 1990 to 2001, Round The Twist was an essential tool in the wheelhouse of any teacher stuck with what to show a class of rowdy students on a […]

by B&T Magazine

B&T Magazine
Big Teddy Bear Leads Cast Of Toys In Fire Safety PSA For American Red Cross Via BBDO NY
  • Campaigns

Big Teddy Bear Leads Cast Of Toys In Fire Safety PSA For American Red Cross Via BBDO NY

The American Red Cross and BBDO New York have combined to create “a surreal” and playful public service announcement about fire safety, with human-sized dolls the stars of the commercial. In the United States, seven lives are lost to home fires every day, representing a dark figure on deaths that is higher than all natural […]

InMobi Launches UnifID Identity Solution For App Publishers
  • Technology

InMobi Launches UnifID Identity Solution For App Publishers

InMobi, the world’s leading independent marketing cloud, today announced the launch of UnifID, an industry-first offering designed to simplify and streamline identity resolution for mobile app publishers and developers.

Lotame Announces 10 Data Partners For Panorama ID
  • Technology

Lotame Announces 10 Data Partners For Panorama ID

Lotame today announced 10 leading data partners including DTScout and ShareThis will support Lotame Panorama ID, the first global, people-based, privacy-compliant and interoperable identity solution for a cookieless open web. Lotame is providing the industry with privacy-compliant solutions that allow data partners to capture data on the Panorama ID in cookieless environments (Safari, Firefox, and […]

Thursday TV Wrap: MasterChef Ratings Rise As Gogglebox Takes The Cake
  • Media

Thursday TV Wrap: MasterChef Ratings Rise As Gogglebox Takes The Cake

Once again, Gogglebox was the best performing Thursday night show, followed closely by MasterChef which increased its viewership after Wednesday’s ratings. Gogglebox scored 605,000 viewers, an impressive increase of 65,000 from last week. MasterChef increased by 42,000 viewers to 591,000 overall, as per OzTAM’s metro data. Running the shows back to back was the ratings equivalent of […]

by B&T Magazine

B&T Magazine
Study: Golden Retrievers The Most Watched Dogs On TikTok, But A Pomeranian Is The Richest
  • Media

Study: Golden Retrievers The Most Watched Dogs On TikTok, But A Pomeranian Is The Richest

New data from money.co.uk has revealed how different dog breeds are faring on TikTok, both in terms of popularity and wealth. The research, which looked at the number of views based on relevant breed hashtags, found that Golden Retrievers were the most-watched breed, with nearly 9.2 billion views. Golden Retrievers were almost double as popular as […]

by B&T Magazine

B&T Magazine
Oscars Ceremony Sees Rise Of First Time Advertisers Despite Ratings Slump
  • Advertising

Oscars Ceremony Sees Rise Of First Time Advertisers Despite Ratings Slump

The Oscars ceremony, streamed by American channel ABC, has officially sold out its commercial time. A number of this year’s advertisers will be new to the event. The commercial interest in the Oscars remains despite decreased yearly viewership, with the 2020 ceremony pulling a historic low of 23.6 million viewers. According to Variety, ABC was seeking US$2 […]

by B&T Magazine

B&T Magazine
Instagram Is Bringing Ads To Reels
  • Media

Instagram Is Bringing Ads To Reels

Less than 12 months after launching its short-form vertical video format, Instagram is bringing ads to Reels. In an announcement, Instagram revealed it would be testing ads on Reels in  Brazil, Germany, and right here in Australia. The ads will be mobile-first, vertical and full-screen, similar to ads in Stories. As with organic Reels content, […]

72andSunny Appoints Anthony Campagna & Jari Kennedy As Creative Leads
  • Advertising

72andSunny Appoints Anthony Campagna & Jari Kennedy As Creative Leads

72andSunny has appointed Anthony Campagna (right in photo) and Jari Kennedy (left) as creative leads for Sydney. They join the four-year-old creative business having worked at some top Aussie creative companies including The Monkeys, DDB, Host/Havas and Present Company, developing work for Beats By Dre, NBA, Snapchat, Oak Milk and The Heart Foundation. Luke Martin, […]

opr Report: The Need To Rethink Content In A Post-Pandemic World
  • Media

opr Report: The Need To Rethink Content In A Post-Pandemic World

A new report shows the need for brands and organisations to rethink their approaches to marketing and communications content in a post-pandemic world. The new report, titled Future of Content and part of opr’s Futures series, takes an in-depth look at the changing way audiences find, consume, make and share content in Australia and around the […]

Are Media Appoints Jane Huxley As CEO, As Brendon Hill Departs
  • Media

Are Media Appoints Jane Huxley As CEO, As Brendon Hill Departs

Are Media has announced the appointment of a new chief executive officer to replace Brendon Hill. Jane Huxley is the new CEO and starts with Are Media on Monday 26 April. Huxley is a highly experienced executive with a background in digital and technology businesses. Most recently Huxley was the regional managing director for Spotify, […]

Expedia’s Brand Positioning Takes New Direction
  • Marketing

Expedia’s Brand Positioning Takes New Direction

Expedia has announced a new brand direction as the world prepares for the return of travel demand. The online travel giant’s new global positioning is grounded in the understanding that who you travel with matters, and comes after months of customer research. From an updated look and feel to enhanced product offerings, Expedia is looking […]